NEW ITEXPO SESSIONS: Cloud, Marketing 3.0, Security, Customer Experience

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Covering Top Trends & Products, ITEXPO's Conference Program Prepares You For The Now & The Future

New Conference Sessions Announced! Access to these keynotes, conference programming, specialized education and exhibit access is included with your ITEXPO pass. A Holistic Approach to Security for Your Mobile Enterprise Cloud Computing: Silver Lining or Hot Air? Enabling the Internet for Real-time Communications Extending Desktop Apps to Your Mobile Users Marketing 3.0: The Engagement Impact Protecting Personal Identity in a Mobile Economy Solving the Customer Experience Equation VoIP Audio Quality Sessions: A Holistic Approach to Security for Your Mobile Enterprise Organizations are faced with protecting data against external and internal threats across a complex threat landscape. Modern trends in enterprise computing, the rise of social media, the cloud, mobility and the era of big data are making insider threats harder to identify, and giving insiders more ways to pass protected information to outsiders with less chance of discovery. Learn how to provide an integrated data security and privacy approach delivered through the three-tiered strategy of Understand and Define, Secure and Protect, and Monitor and Audit. Protecting data requires a 360-degree, holistic approach: with deep, broad expertise in the security and privacy space, discover how you can help your organization define and implement such an approach. Cloud Computing: Silver Lining or Hot Air? Massive data growth, aging and inefficient infrastructure, new software and costly legacy applications provide challenges that business and IT organizations face daily. Cloud computing is often touted as the "magic bullet" that can help businesses cut costs, generate revenue and create new value. But, if cloud is the path to business Utopia, what's stopping more organizations from making the move? While few dispute the potential benefits of cloud computing, that potential means little if the path to success is riddled with complexity and operational disruption. This session will discuss best practices for developing a cloud strategy that suits your organization's needs, starting with a simple question: What is the business problem cloud will help solve? Enabling the Internet for Real-time Communications As we continue to witness an onslaught of multimedia capable devices, all of which are being connected to the Internet, and with emerging technologies, like WebRTC and other OTT services, poised to leverage those devices to drive a new age of communications, the question must be, is your communications network up to it? With SIP having the same capabilities, it has not really been tested, since Telcos built PSTN/POTS replicating networks that have deprived us of 50 years development. It is not only about bandwidth; QoS can bring the user experience a magnitude higher when data and real-time traffic share the same network. Enabling quality on the Internet is quite easy, but meaningless if there is no "toll to enter the highway." This session will discuss how to ensure your network is ready to handle the next wave of communications traffic, but also how you can monetize it. Extending Desktop Apps to Your Mobile Users Since 1983, when Time magazine names the Computing its "machine of the year," the business world has undergone constant transformation through increases in productivity and efficiency delivered by advances in information technology. Thirty years later, those improvements in productivity and efficiency promise to reach unprecedented levels by going unplugged. This session will discuss how business can most effectively extend their desktop apps to their mobile and remote workforces, how decision makers can make informed decisions on how and where users should interact with different business applications, and the resulting return that can be expected, as they respond to the realities of today, while seeking to improving upon the all-important customer experience. Marketing 3.0: The Engagement Impact Would you like to reach more prospects, convert more of them into customers, and earn their continued loyalty? The Internet is challenging the global hegemony, and the increased availability and adoption of smart devices is pushing the change to a mobile-centric environment. Your challenge is to adapt your goals and processes to integrate today's social-mobile mindset and the needs of your three business constituencies – marketing, sales, and customer service. By leveraging the latest tools, software, and engagement techniques, your business will be able to capitalize on the overlap within business groups to improve your overall business value delivery. This session will discuss the ways today's latest tools, technology, and services can drive the overall bottom line results and create an efficient flow of information within your corporate structure that drive sustainable growth. Protecting Personal Identity in a Mobile Economy With every online transaction, tweet, post, check-in, photo post, trade, sale or registration, identity data is being exchanged. Identity data is proliferating at a monumental scale, and it's the foundation of a new economy – one in which consumers trade their data for savings and benefits, and corporations leverage identity data to create new revenue streams. This new Identity Economy is fueled by personal identity data, and the companies and institutions that are first to unify, manage and secure this data will be the ones that thrive. But, security is paramount – consumers want to know that their data is safe, and how it's being used. Cable and telecommunications providers need to find ways to secure the data even as they use it to create new products or market to customers. Companies must be mindful of providing transparency to their customers and stakeholders in order to build trust that the identity data they gather is used responsibly. In the Identity Economy, trust, transparency, privacy and security are all important issues. This session will discuss how explains how service providers can lead the charge by using identity data to improve customer experience and deliver personalized, high-value services, driving trust and loyalty. Solving the Customer Experience Equation We know X + Y = Z. We also know companies know they want happy customers. So, if Z represents customers, what do X and Y represent? These unknowns in the customer experience equation stump companies. What are the two missing variables in this equation that will provide companies with the outcomes they desire? A recent survey revealed 96% of Americans agree that their experience with a company's customer service representatives has a major impact on their impression of the company overall (happy agents = happy customers). The agents themselves are critical brand ambassadors but, all too often, customers blame agents for bad customer experiences because they're on the frontlines. Which brings us to the third variable: Technology. Businesses must value their customer support agents and arm them with better technology so they can do their jobs well and enable a better agent experience and, consequently, a better customer experience. That, in turn, will drive customer lifetime loyalty and revenue for the brand. VoIP Audio Quality There is a misconception that, because of the precipitous increase in mobile device usage, users are comfortable with the sub-par quality of current voice service quality. Unfortunately, many users simply believe there is no choice, or they are unfamiliar with the options and the state of the art in voice quality. There is an emerging trend in both mobile and fixed services, called HD Voice. Anyone who has experienced an HD voice call knows the difference is simply astonishing. So, what's inhibiting its adoption and use? What are the performance levels offered today by OTT services? Are these the limits of voice quality? What is the outlook – quo vadis VoIP? This session will discuss current trends in voice quality, why better voice quality is a business benefit and not just a nice-to-have, and why adoption of higher performance levels will increase significantly in the next years. For A Limited Time -- Passes Are Only $99! Make plans today to attend ITEXPO Las Vegas 2013, August 27 - 29 at Mandalay Bay. For more information and to register, visit ITEXPO or contact Frank Coppola at 203-852-6800 x131. Become an ITEXPO Exhibitor and Sponsor—Contact Joe Fabiano at 203-852-6800 x132 or Maureen Gambino at 203-852-6800 x109. They will work with you to create a plan that will meet your budget and exceed your goals.  Platinum Sponsors: Gold Sponsors:

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