Small is the new big in the social media age, book argues Social media is empowering small businesses and political organizations and allowing them to compete on more-or-less equal terms with multinational companies and political heavyweights, Nicco Mele writes in a new book. The trend could have good and bad consequences, empowering nonprofit groups but also international terrorist organizations, Mele argues. CNNMoney/Fortune (4/11)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | New page points to Twitter launching a music service Twitter reportedly is set to launch a music-discovery application after debuting a new page on its site. Mike Isaac and Peter Kafka write that Twitter may use this weekend's Coachella music festival as a launch venue, although others say that could entail some risk. "[T]he festival is so overwhelming, inebriating, and exhausting that people might forget about Twitter music app posters seen between sets and might fail to download the app," Josh Constine writes. LaptopMag.com (4/12), All Things D (4/11), TechCrunch (4/11)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | Tiffany's Facebook campaign targets aspirational youths Tiffany & Co. is running an exclusive campaign on Facebook for items in its 2013 Blue Book Collection, an effort to target and eventually convert a younger demographic, Tricia Carr writes. "I think that luxury brands are continuously looking for new ways to reward their social fan bases," says Brittany Mills of B Culture Media. Luxury Daily (4/12) Facebook testimonials buoy travel agency Travel company Costa Rican Vacations built a successful online marketing strategy around customer reviews of their trips that it acquired by adding a custom "testimonials" tab to its Facebook page, Chief Marketing Officer Casey Halloran says. The strategy has garnered 203 Facebook testimonials, content that the company integrates into its other marketing materials. The practice has about doubled the number of referrals and repeat visitors it receives. MarketingSherpa (4/11)  | 5 Key Success Factors for the Subscription Businesses
In the subscription economy there are a few factors that determine success or failure, if your customer isn't happy your business isn't happy. Do you have the right data and metrics to determine if the relationship is successful? Beagle Research gives 5 critical factors that determine if a subscription offering succeeds or fails. Download the free report now. |
 | Teens cool on Facebook, leaving marketers in hot water Teens are cooling on Facebook and YouTube, research shows, creating headaches for brands that had hoped to use the social sites as a way of gaining access to teen consumers. The teen consumer market is worth about $819 billion, so marketers are scrambling to figure out where young shoppers are heading instead. "For the so-called youth brands, increasing their presence on the cool and relevant social channels of tomorrow ... is becoming an increasingly vital part of a digital marketing strategy," writes Bernhard Warner. Bloomberg Businessweek (4/11)  | 8 Proven Strategies for Social Business Success
This webinar will bring to light 8 key areas for social success - relating them to traditional subjects covered in school to make the subjects relatable to social marketers at any level. Join Michael Brito from Edelman Digital and Jordan Slabaugh from Spredfast as they dive into these 8 proven strategies with real world examples and tons of tips and tricks. Register now. |
 |  | CMO Survey Results
The Economist Intelligence Unit and the IBM Institute for Business Value conducted an online survey of executives and the results were different than expected. Many CMOs seem divided on the relevance and impact of key trends such as social media, and diffidence over trends has important implications for marketing strategy and execution. Download the free survey results. |
 | Baseball fan makes a splash with beer-cup catch A Seattle Mariners fan caught a foul ball in a full cup of beer during a game this week, then drew applause by chugging the beer before retrieving the ball. The video clip became a viral hit, although not everyone was impressed. "[W]e're subtracting style points here because it was a foul pop-up, which is way easier to catch than a line drive home run," Bernie Augustine writes. Daily News (New York) (4/11)  | Three Step Guide: The Value of the Power Middle in Social Marketing
In order to drive scale and success with social media, brands need to tap into social word-of-mouth marketing to move beyond their current social media reach and activate influencers. Download this ebook to learn how to activate your social influencers in three easy steps. Download now! |
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