| Other News  | 8 Proven Strategies for Social Business Success Tuesday, April 30 - 12pm CST/1pm EST
This webinar will bring to light 8 key areas for social success - relating them to traditional subjects covered in school to make the subjects relatable to social marketers at any level. Join Michael Brito from Edelman Digital and Jordan Slabaugh from Spredfast as they dive into these 8 proven strategies with real world examples and tons of tips and tricks. Register now. | | Report: Facebook is in talks with tap-to-call vendor Facebook reportedly is holding preliminary talks with a tap-to-call vendor, apparently with a view to incorporating the technology into its Home mobile ads, an anonymous source says. "I'd imagine that a tap-to-call feature makes perfect sense for Facebook Home," said Gregarious Narain, co-founder of tech firm Chute. "One of the goals of Facebook Home is to make connections possible with the least amount of friction and to have the ability to quickly pivot from text to voice seems natural." Adweek (4/18) Other News  | 5 Key Success Factors for the Subscription Businesses
In the subscription economy there are a few factors that determine success or failure, if your customer isn't happy your business isn't happy. Do you have the right data and metrics to determine if the relationship is successful? Beagle Research gives 5 critical factors that determine if a subscription offering succeeds or fails. Download the free report now. |
 | USA Today publisher looks to inject more personality USA Today publisher Larry Kramer says his newspaper needs to function more like a choir in the digital age, bringing together many voices, each with its own following. USA Today plans to bring more personality to its offerings, in line with its recent redesign for print and online, Kramer says. Publishers' shift toward social media and engaging readers "is a Gutenberg moment," he said in an interview. Advertising Age (tiered subscription model) (4/18)  | Measure the Effectiveness of Your Data Privacy Program
This free Forrester report outlines the importance of privacy to enterprises, consumers, and the impact of worldwide regulations on the ecosystem. Moreover, it outlines Forrester's framework on how they define the data lifecycle model, and a helpful checklist on metrics to measure the effectiveness of a privacy program. Download the free report now. |
 | Local social ads are seen taking a larger share of all mobile spend Spending on mobile advertising is expected to increase by almost $5 billion through 2017, with local social ad spend gradually accounting for a growing share of the total, according to a forecast from BIA/Kelsey. The report predicts a compound annual growth rate of 26.4% between 2012 and 2017 for local social, taking this category to a third of all mobile ad spend. eMarketer (4/19) Moms spend more online when they get social, survey says About 90% of U.S. moms are regular social media users, and many of them are big fans of online shopping, according to a survey from comScore. Clothing, portable devices and home and garden products were some of the categories of products that social-media-savvy moms are most likely to buy online, the survey says. U.S. moms are more likely than the general population to use Facebook and Pinterest, the survey found. MediaPost Communications/MediaDailyNews (4/18)  | Three Step Guide: Activating Untapped Social Influencers
In order to drive scale and success with social media, brands need to tap into social word-of-mouth marketing to move beyond their current social media reach and activate influencers. Download this ebook to learn how to activate your social influencers in three easy steps. Download now! |
 | Why campaign codes are essential to effective social sharing Social-sharing buttons are a great traffic source, but it's important to use campaign codes to determine the specific amount of traffic attributable to each button you use, Alex Smith writes. "This can be of huge benefit to both in-house marketers and external practitioners providing social media services within an agency -- it essentially provides a rationale for integrating such buttons in the first place," Smith writes. Social Media Today (4/18) Before you can engage your fans, you have to know your brand It's easier to create content that spreads freely online if you have a clear idea of where your brand stands and what sets it apart from the competition, Patricia Travaline writes. Influential fans can be great sources of compelling content if they're approached properly. "[M]arketers must ask: Is this content something our community will share? If each piece speaks to the passions and interests of the community, then that answer is yes," Travaline writes. SmartBrief/SmartBlog on Social Media (4/19)  | Research report: How the Major Mobility Platforms Compare in TCO and Security
Get the details on how Apple iOS, Google Android™, BlackBerry® and Windows Phone stack up in total cost of ownership (TCO) and security. Learn what businesses can glean from the public sector about best-practice Enterprise Mobility Management (EMM). Download the free White Paper. |
 | Pet owners gone wild A reality-TV series sets out to find the U.S.'s most pampered and spoiled-rotten pets. Among the contenders: Rats that parade around in formal wear, pigs that get days at the spa and pedicures and a Pomeranian that's given a "bark mitzvah" to celebrate its coming of age. Viewers can get their first peek at "Spoiled Rotten Pets" on Nat Geo Wild on Saturday. Reuters (4/18)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | #Follow Friday: WMA SmartBrief Social media is great, but it's only one piece of an effective online strategy. To make the most of your social media efforts, you need to be able to get your followers to respond to a call to action -- and an attractive website or an interactive application can make all the difference. Learn about the latest trends in Web marketing each day for free with WMA SmartBrief. |  | [A]s it turns out, musicians are one of Twitter's more vital assets." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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