Social media provides comfort, information after Boston bombing People flocked to Facebook and Twitter in the aftermath of the bombing Monday at the Boston Marathon, mostly in search of information about loved ones in the area. The online chatter was notable for being more restrained, and generally more accurate, than what was seen after the school shootings in Newtown, Conn., in December, a Boston Globe editorial says. "Many tweets, for instance, were careful to cite specific sources or to assure readers of multiple confirmations. It seemed that, for one day, being first had taken a backseat to being right," the editorial says. The Washington Post/ComPost blog (4/15), The Star-Ledger (Newark, N.J.)/The Associated Press (4/16), The Boston Globe (tiered subscription model) (4/16) How journalists should use Twitter during a crisis Twitter-using reporters and pundits should keep a level head during crises such as the Boston bombing, Jeremy Stahl writes, noting that they should avoid retweeting rumors or trollish comments, and shouldn't spiral into political point-scoring. It's also important to halt automated postings to avoid saying something that appears insensitive in light of recent events, Stahl writes. Slate (4/15)  | 8 Proven Strategies for Social Business Success Tuesday, April 30 - 12pm CST/1pm EST
This webinar will bring to light 8 key areas for social success - relating them to traditional subjects covered in school to make the subjects relatable to social marketers at any level. Join Michael Brito from Edelman Digital and Jordan Slabaugh from Spredfast as they dive into these 8 proven strategies with real world examples and tons of tips and tricks. Register now. | | Facebook, states develop an online-safety campaign Facebook is collaborating with the National Association of Attorneys General on an online-safety campaign intended to help teens and their parents. The partnership will produce 19 state-specific public-service announcements, starring Facebook executive Sheryl Sandberg and the states' attorneys general. "Teenagers and adults should know there are tools to help protect their online privacy when they go on Facebook and other digital platforms," said Douglas Gansler, Maryland attorney general. Adweek (4/15), All Things D (4/15)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Drugmakers are missing out on social consumers Almost half of U.S. consumers use social media to find information about health-related issues, according to Kantar Media and Manhattan Research -- but pharmaceutical companies remain hesitant about the medium's potential. While a sizable minority of pharmaceutical firms are using social tools, almost half have no clear plan for social media outreach. "[S]ocial media was the biggest source of uncertainty for respondents," this article says. eMarketer (4/16) Other News  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | B2B use of Google+, Pinterest, SlideShare is expected to grow Google+ is expected to grow in usefulness to business-to-business marketers in the next year, according to a survey from B2B Marketing. Content-sharing platforms such as Pinterest and SlideShare are also on the way up as interest in social sites such as YouTube, Facebook, Twitter and LinkedIn is declining. B2B Marketing (4/16)  | Three Step Guide: The Value of the Power Middle in Social Marketing
In order to drive scale and success with social media, brands need to tap into social word-of-mouth marketing to move beyond their current social media reach and activate influencers. Download this ebook to learn how to activate your social influencers in three easy steps. Download now! |
 | How Johnny Cupcakes keeps things fresh Johnny Earle, founder of offbeat apparel brand Johnny Cupcakes, says generating social buzz depends on keeping things fresh. That means not simply using social media as a sales channel, but regularly staging innovative contests or real-world stunts. "Luck has nothing to do with it. Stop making excuses and start making stuff," Earle says. Inc. online (free registration) (4/15)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Meet the puppet masters Shadow-theater company Attraction made a viral splash with its performance on a U.K. talent show. The troupe's actors use their bodies to cast realistic silhouettes of famous landmarks while telling a story of war and loss. YouTube/Britain's Got Talent (4/13) |  | Social media has its flaws. ... But when you want to know if everyone's okay, it's the first place to go." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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