What smart companies do before making the leap into social media

Why Twitter's multimedia plans may be at odds with how people use it | Twitter to allow Promoted Tweet targeting by keywords, phrases | LinkedIn unveils new mobile apps, opens door to in-stream ads Created for ignoble.experiment@arconati.us |  Web Version   April 18, 2013 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By Why Twitter's multimedia plans may be at odds with how people use it Twitter's attempts to add music and TV content to its platform are part of a broad strategy to find fresh revenue streams, JP Mangalindan writes. Still, to successfully bake multimedia content into its platform, Twitter will have to remember that its users are more interested in bite-sized nuggets of information than in full-length sitcoms or symphonies. "Chances are, they'll be hunting for a teaser or a clip, and not the full package," Mangalindan writes. CNNMoney/Fortune (4/17) Share:        The Social Media ROI Cookbook: Six Ingredients Top Brands Use In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! Network Update Sponsored By Twitter to allow Promoted Tweet targeting by keywords, phrases Twitter is allowing advertisers to bid on specific tweeted keywords that they could then target with Promoted Tweets. Twitter's variation on keyword bidding includes filters for negative sentiment as well as bidding on specific phrases -- taglines, for example. "We're layering in the who and the elements of connection we have on Twitter with the when and the intent people are expressing when they tweet," says Kevin Weil, senior director of product for revenue. Adweek (4/17) Share:      LinkedIn unveils new mobile apps, opens door to in-stream ads LinkedIn has launched new Android and iOS mobile applications, giving more prominence to information shared by users and opening the door for the first time to in-stream mobile ads. The mobile-ads addition is a "small test" as part of a broader upgrade to the apps, said LinkedIn spokeswoman Julie Inouye. Reuters (4/18), CNET (4/17) Share:      8 Proven Strategies for Social Business Success Tuesday, April 30 - 12pm CST/1pm EST This webinar will bring to light 8 key areas for social success - relating them to traditional subjects covered in school to make the subjects relatable to social marketers at any level. Join Michael Brito from Edelman Digital and Jordan Slabaugh from Spredfast as they dive into these 8 proven strategies with real world examples and tons of tips and tricks. Register now.   Ideas in Action Sponsored By Gerber invites Facebook fans to virtual birthday party Gerber turns 85 this year and is marking the occasion with a virtual cake on its Facebook page. The company is also running a like-gated contest with daily cash prizes for the next 85 days. ClickZ (4/17) Share:      Myths, Pitfalls and Realities of CPQ Software Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. Research and Reports Sponsored By Study: Video is especially powerful in selling mobile phones Video is known to exert outsized influence on buying patterns, but this is especially true for mobile phones, a study from Google and Compete says. About 4 in 5 shoppers exposed to an online-video ad pursued more information by looking up the phone advertiser, the study says. The study also found that 39% of consumers speak with close contacts about phone purchases and 20% share video. MediaPost Communications/Online Media Daily (4/16) Share:      Research report: How the Major Mobility Platforms Compare in TCO and Security Get the details on how Apple iOS, Google Android™, BlackBerry® and Windows Phone stack up in total cost of ownership (TCO) and security. Learn what businesses can glean from the public sector about best-practice Enterprise Mobility Management (EMM). Download the free White Paper. The Takeaway Sponsored By What smart companies do before making the leap into social media Before jumping into the social media arena, smart companies will take the time to study the conversations that fans are already having about their brand, says Dell's Jason Duty. It's important to do the necessary research and then approach the community in a transparent and personable ways, Duty says. SmartBrief/SmartBlog on Social Media (4/18) Share:      Facebook's targeting may be a boon for SMBs Small businesses could be big winners as Facebook rolls out its "partner categories" targeting service, Andrea Fishman writes. SMBs typically don't have the budget for broad-spectrum social campaigns, but highly targeted, hyperlocal campaigns could prove much more cost-effective. "[T]he categories system will allow for more specific, refined targeting with a much more accurate reach," she writes. ClickZ (4/17) Share:      CSO Insights: 2013 SPO Sales Execution Analysis It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. Social Shareable Got 10,000 iPhones? It's time to play dominos This video shows a line of 10,000 iPhones toppling like dominoes to promote an advertising agency. The phones use near-field-communications technology to allow them to pass images from phone to phone. YouTube/Aatma Studio (4/17) Share:      Position Title Company Name Location Principal / Senior Social Media Consultant Salesforce.com San Francisco, CA Social Media Manager Blackboard Washington, DC Click here to view more job listings.   SmartQuote Disclose who you work for, because it's not only the law, it's also how you earn trust and respect." -- Andy Sernovitz, writing in SmartBrief's SmartBlog on Social Media Share:        Andy Sernovitz, Editor at Large Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Jesse Stanchak Contributing Editor:  Ben Whitford Publisher:  Dena Malouf   P: 202.407.7837 Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information