Facebook Home won't affect user privacy, officials say Facebook is seeking to reassure its users that its new Home application for Android phones won't affect their privacy. Critics had raised concerns over the app's potential for gathering data related to all aspects of mobile-device use, but the company says the tool will not collect information about the use of non-Facebook apps. "Home doesn't change anything related to your privacy settings on Facebook and your privacy controls will work the same with Home as they do everywhere else on Facebook," the company said. Adweek (4/6), TechCrunch (4/5) Other News  | 5 Key Success Factors for the Subscription Businesses
In the subscription economy there are a few factors that determine success or failure, if your customer isn't happy your business isn't happy. Do you have the right data and metrics to determine if the relationship is successful? Beagle Research gives 5 critical factors that determine if a subscription offering succeeds or fails. Download the free report now. |
 | President Obama apparently has moved on from Google+ President Barack Obama has active accounts in his name on several social media sites, but appears to have more or less abandoned Google+ in recent months, Michio Hasai writes. That should trouble Google, since it's a very visible commentary on the network's influence and staying power, Hasai writes. "The most followed man in the world has dismissed their network. That's not good," Hasai writes. Techi (4/6)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | How robust is your data analytics program for video marketing?  | Very -- we know exactly how our audience is interacting with our videos | | So-so -- we collect some data, but we're not quite sure what to make of it | | Poor or nonexistent -- we don't collect or analyze much data | | BuzzFeed looks to unlock secrets of viral success BuzzFeed founder Jonah Peretti has set out to quantify what makes Internet users want to share content by crafting a site that generates hundreds of posts per day, each aimed at going viral, this feature says. The goal is to figure out how to predict which marketing messages will most reliably attain viral status. The site has garnered attention from advertisers for the way it focuses on presenting highly shareable posts featuring paid content and original journalism side-by-side. New York magazine (4/7) Photo-sharing app Thumble aims to create brand ambassadors Toronto-based startup Thumble will soon launch a photo-sharing application that rewards consumers for posting photos of themselves enjoying products from their favorite businesses. Users unlock perks when they post photos of dinner at a restaurant to Facebook or Twitter, for example, says Thumble community manager Cammi Pham. ITBusiness.ca (Canada) (4/5)  | 8 Proven Strategies for Social Business Success
This webinar will bring to light 8 key areas for social success - relating them to traditional subjects covered in school to make the subjects relatable to social marketers at any level. Join Michael Brito from Edelman Digital and Jordan Slabaugh from Spredfast as they dive into these 8 proven strategies with real world examples and tons of tips and tricks. Register now. |
 | Study: Social media users are great multitaskers Social media users love to multitask, according to a CreditDonkey survey. More than 80% of Facebook users and about two-thirds of Twitter users said they use second screens to surf the social sites while watching TV, and most users also said they browse social networks while traveling, working or in the bathroom. eMarketer (4/8)
Neuroscience study shows that social TV boosts engagement Viewers are 9% more engaged with television programs when they are simultaneously interacting with social media, according to a study by WPP's MEC, Neuro-Insight and Australian network Seven. The study is said to be the first using neuroscience measurement to explore the topic of social media and TV engagement, writes Steve McClellan. James Hier, chief strategy officer at MEC, concludes that "advertising messages should capitalize on viewers' heightened receptivity to details and that we should optimize the type and timing of advertising messages with a TV program." MediaPost Communications/MediaDailyNews (4/5)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Why the future of marketing belongs to collaborative brands A shift is taking place in the world of marketing, with brands starting to build more collaborative relationships with their customers, Brandon Evans writes. Social media will play a key role in facilitating that transition, and smart marketers will make sure they stay abreast of developments in the field. "Marketers must begin to embrace collaboration now since it takes time to integrate these approaches into the marketing mix," Evans writes. SmartBrief/SmartBlog on Social Media (4/8) Ignoring social media is ignoring your customers Listening to customer feedback via social media can help you improve your business -- and ignoring it can drive customers away, Sprout Social CEO Justyn Howard says. Don't think of social media in terms of a return on investment, he says. "Social media is just a different form of communication that many customers have adopted as their primary means of communication," Howard says. "So when you don't listen and don't respond you lose those customers." Inc. online (free registration) (4/5) |  | Technology grows exponentially, and we can bet that the changes that happen over the next three to five years will have a far greater impact than those we've just experienced." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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