Netflix, YouTube: Leading the Mainstream, Post-Cable Era - Cable Spotlight

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Featured Articles » Video Streaming Infrastructure Gets Better, Quality of Experience a Bigger Issue » Cable Gains, But Time Warner Doesn't in New Revenue Reports » HuffPost Live Coming to Cable Through AXS TV Deal » Comcast AdDelivery and Mediaocean Partner to Deliver Cost-Effective Digital Advertising   Sponsored By: Arkadin Path to a Perfect Webcast Thursday May 16, 2013 TIME: 12:00pm ET/ 9:00am PT Webcasts are an effective communication tool, and the preparation that goes into organizing a webcast is as vital as the message itself. Let us help you carve a path to the perfect webcast, and don't let a minor mishap take away from the importance of your message. What attendees will learn: The difference between a web event, webcast, and webinar When is a Webcast the right solution How to Prepare and Approach a Webcast Register Today   Top Stories » Air2Data to Help Lyfe Communications Exceed Customer Expectations » Cox Adds MoviePlex TV Everywhere to Lineup » Shazam Appoints New CEO to Oversee the Brave New TV Era » Nielsen Partners with Media Cos for Digital Video Ratings Pilot » ABS-CBN Set to Replace Analog Broadcasting in the Philippines to Digital, Cable TV by 2015   From The Expert Corner May 06, 2013 Netflix, YouTube: Leading the Mainstream, Post-Cable Era By Tara Seals, TMCnet Contributing Writer Online video was once the domain of younger folks questing after viral video fame and techies. But those days seem as far gone as the black-and-white TV era of the ‘50s, as usage numbers soar and multiplatform video use continues to expand. With Netflix and YouTube commanding cable-level audiences,  online video and TV has arguably crossed the chasm into the mainstream, led by original content and opening doors for new advertising models. Netflix said in its first quarter earnings that it signed up two million new customers for its $8-a-month U.S. streaming service, bringing it to a total of 29.2 million members: a larger subscriber base than HBO. Meanwhile, YouTube has more 18- to 34-year-olds watching than any cable network. It also enjoys one billion unique monthly visitors, connecting 15 percent of the planet. Read More

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