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2013/06/27

Ooyala Releases Q1 2013 Global Video Index

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Ooyala

Powering personalized video experiences across all screens.

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Discover How the World Watches TV Today

Ooyala recently released our Global Video Index Q1 2013. Our latest online video data reveals the key trends that are transforming linear television into a personalized, online, mobile experience.

Our findings show:

  • The share of tablet and mobile video grew 19 percent in Q1 2013. This is on pace with the growth Ooyala reported in its 2012 Year in Review.
  • Mobile and tablet video now account for more than 10 percent of all online video plays.
  • Mobile and tablet video viewers spent more than half of their total online viewing time watching long-form videos* last quarter. Q1 2013 was the first quarter that mobile (53 percent) and tablets (52 percent) beat desktop PCs (38 percent) in percentage of time spent watching long-form video.
  • 25 percent of total tablet viewing time was spent with content more than 60 minutes long in Q1.

Want to learn more about mobile and live video trends?

Download the full report

As always, thanks for watching!
The Ooyala Team

* Videos longer than 10 mins.

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vice Magazine, Whole Foods and Yahoo! Japan.

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