Top 5 guidelines for effective social CRM

CRM and Social Media

Sponsored by: Infor

Leveraging social media as part of your marketing strategy has obvious benefits – it fosters richer customer engagement and is less expensive than traditional advertising buys. But without the right approach to social CRM, you won’t be able to reap the benefits of response rates and profitability. Luckily, this helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy. Continue on to learn the building blocks of a high-return implantation, including: Analyze the effectiveness of your current social media efforts Overlay a CRM-centric approach to your messaging via social media Define a purpose based on engaging customers and improving a business metric And more!

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