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2013/06/03

Understanding the WHY Behind the WHAT of Online Customer Behavior

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Understand the WHY Behind the WHAT
of Online Customer Behavior

Web analytics solutions have become a necessary tool for e-tail. They provide valuable data and analytics that enable line-of-business owners to understand what customers are doing on their e-tail sites. But these solutions do not provide sufficient visibility into why customers are behaving the way they do. Read this white paper to learn about user experience management solutions that can provide the visibility you need into the why of customer behavior, which allows you to increase revenues and profitability by improving the online customer experience.

 

Understand the WHY Behind the WHAT of Online Customer Behavior
 
 
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