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Editor's Corner: Enterprise communications predictions for 2013--did ON24 get it right? Also Noted: Kony
Spotlight On... Consortium offers cloud vendor lock-in advice
Cloud infographic details top cyber threats; Mastering multi cloud management; and much more... News From the Fierce Network:
1. A closer look at Windows Server 2012 R2 Hyper-V
2. Big Data, big clouds might like big blue's Big Iron
3. One company's journey to 100 percent cloud IT services
| This week's sponsor is Kony. | 
| Webinar: BYOD Fuels Need for Mobile Application Management
Thursday, August 29, 2pm ET / 11am PT
With BYOD in the workplace fueling demand for mobile application management (MAM) products, robust application management is critical to the success of an enterprise's mobility strategy. Join FierceMobileIT and our panel of experts as we explain how to implement an effective MAM solution to address the BYOD challenge in your enterprise. Register Today! |
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Enterprise communications predictions for 2013--did ON24 get it right?
Like many FierceEnterpriseCommunications readers, I'm a numbers guy, myself. I've done my stint as a research analyst (Aberdeen Group) and a research project manager (Computerworld), so a good survey report or market analysis always gets my attention.
I came across the ON24, Inc.'s predictions for enterprise communications top trends for 2013 the other day, and was curious how well they had done. ON24 is a leading player in the webcasting and virtual events space. According to a spokesperson for ON24 at the time the predictions were announced in December, 2012, the top trends cited were "based on the trends the company observed from its more than 700 enterprise customers." So what were the top trend predictions for 2013? Not surprisingly, social media topped the list. "Social media, the new interactivity protocol, will fuel virtual communications growth," the company predicted. "Social media--and its integration with virtual communications platforms--will facilitate a transition from stand-alone virtual events and webcasts to persistent virtual environments in which communication occurs, virtually, on an ongoing basis. This will enhance engagement, foster the creation of online communities, and fuel the growth of the virtual communications market. The annual average market growth rate for the next five years will exceed 20 percent," it added. Placing second in the predictions was online training, which ON24 said would "become the new normal." "More training will go online than ever before," the company stated. "ON24's market research indicates that 74 percent of learning professionals are considering virtual learning environments in the next 6 to 12 months, and that 72 percent are considering training webinars." Third up was mobile technology. "Mobile will see equal footing with desktops for enterprise content consumption. Mobile will gain ground for enterprise content consumption. Mobile consumption jumped dramatically this past year--more than 300 percent. ON24 predicts mobile usage on its platform to increase another 100 percent in 2013." One of the nice things about market research is that hardly anyone ever checks your math. They also rarely get the opportunity to reality check predictions for the future. In the coming weeks I will take a look at various predictions for the enterprise communications market for 2013 to examine how well they have matched reality. In the meantime, I invite readers of FierceEnterpriseCommunications to drop me a quick note and let me know how well you think ON24 did (dweldon@fiercemarkets.com). - David Read more about: social media
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Today's Top News 1. Confusing messages on networking pros salary demand
Networking professionals seeking tools to negotiate their next job or raise may find themselves very confused on just how in demand they are, or what salaries they should be earning. Recent reports on the hiring demand and the earnings potential of networking pros have reported very different findings. Depending on who you read, the salary changes this year for networking pros range from dramatic increases to quite flat. Since salary changes are a reflection of job demand, the same predictions can be drawn for job growth in this area. Consider the optimistic outlook of national placement firm Robert Half International: "Those looking to get ahead in the networking field, or considering the potential of a career in networking, will find motivation in a Robert Half Technology (RHT) survey (as reported by Network World) regarding the 15 U.S. IT job titles most expected to see an increase in starting salaries between 2012 and 2013. Of the 15 jobs listed by RHT, five of them land squarely within the realm of networking." According to the Robert Half Technology list, the networking related positions in the top 15 include: - Wireless network engineer – projected to see a 7.9 percent increase, with starting salary ranges from $85,500 to $117,000
- Network engineer – projected to see a 7.8 percent increase, with starting salary ranges from $80,750 to $116,250
- Network architect – projected to see a 7.0 percent increase, with starting salary ranges from $102,250 to $146,500
- Network manager – projected to see a 7 percent increase, with starting salary ranges from $88,500 to $122,500
- Network administrator – projected to see a 6.8 percent increase, with starting salary ranges from $62,750 to $93,250
In contrast, consider the salary data recently reported by Information Week in its "2013 Networking and Data Center Management Salary Survey". "Median base salaries for networking and data center pros remained essentially flat from 2012 to 2013," the Information Week report stated. "Base salaries for data center managers and data center staff rose a medium of 1.6 percent and 1.3 percent respectively." "IT pros in the networking field didn't fare much better. Management saw salaries increase 1.3 percent, while staff saw a rise of 1.2 percent," said the survey The Information Week report found that networking professionals make $80,000 on average, while networking managers average $95,000. So where do the online job sites weigh in on all of this? As one example, the job board Indeed.com reported that the average salary for a network administrator as of July 28, 2013 was $71,000. Editor's note: Where do you fall? FierceEnterpriseCommunications would like to know how you compare with the predictions above. Drop me a note and let me know if you think networking salaries are on the rise, flat lining or on the decline. Also, how do projected salary amounts for networking pros compare to your reality? Email me at dweldon@fiercemarkets.com For more:
- read the post from Cisco
- read the Information Week survey
- see Indeed's average salary figure for network administrators Related Articles:
What new tech graduates will cost you this year
What looks like IT age discrimination may be cost cutting, employee inertia
Most workers would rather ditch boss than get paid more Read more about: networking salaries
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| This week's sponsor is Kony. |  | White Paper: Mobilizing the Entire Enterprise
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2. Siemens Enterprise Communications and NextPlane partner on federation services
A partnership was announced last week between Siemens Enterprise Communications and NextPlane UC Exchange Service, under which the NextPlace UC Exchange service will provide extended federation services for the Siemens OpenScape UC platform. The arrangement means that Siemens Enterprise Communications customers that join the NextPlace UC Exchange will be able to seamlessly connect and collaborate with numerous other partner organizations through other UC platforms, including Microsoft, Cisco, IBM, Google, Open-Fire, Isode, eZuce and eJabberd. Siemens is a leading provider of unified communications worldwide. NextPlane is the market leader in cloud-based federation services for UC. In announcing the partnership, a spokesperson for Siemens said, "In addition to enabling Siemens Enterprise Communications customers to federate with their business partners using other UC platforms, NextPlane's UC Exchange also facilitates UC-to-social media federation, including Skype and Yahoo!, as well as enterprise social media networks, such as Salesforce Chatter and Microsoft Yammer, and public social media networks such as Twitter." Siemens Enterprise Communications customers that join the UC Exchange will be able to have their end users share instant messages with their colleagues' business partners, supply chain vendors, third-party suppliers and customers as if they are all on the same platform, Siemens announced. "The partnership with NextPlane gives Siemens Enterprise Communications the opportunity to expand OpenScape UC Suite's federation services, driving forward our leadership in the market," Siemen's senior vice president of global portfolio management at Siemens Enterprise Communications stated in the announcement. "This partnership further underscores our commitment to openness and supporting our customers' evolving communications business requirements." For more:
- read the announcement from Siemens Enterprise Communications Related Articles:
Siemens' Project Ansible would unify communications channels
Siemens explores sale of NSN with private equity firms, says Journal
Skype confirms video messaging feature; Who cares if VoIP can save you money? Read more about: nextplane, Siemens Enterprise Communications
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3. IT managers have investment heads in the clouds
IT managers definitely have their heads in the clouds, as cloud computing is reportedly the number one area for IT investment over the next five years. That is the finding of new research by Compuware and Research in Action. According to a survey of 468 IT decision makers, 17 percent of organizations report that the area of IT they most need to strengthen is that of cloud computing. That is followed by mobile IT investments (14 percent), business analytics, big data and in-memory technology (11 percent). Putting their money where their mouth is, the same survey respondents said that actual IT investments will again be topped with cloud computing infrastructure spending (13 percent); followed by the renegotiation of outsourcing contracts (10 percent); and investing in big data business intelligence and analytics (9 percent). So what do all these IT managers want to do in the cloud? Test applications and backup data are the top desired tasks, the survey revealed (cited by 24 percent of respondents). That was followed by private cloud implementation (17 percent) and public/hybrid cloud investment (15 percent). The top long-term activity was reported to be full cloud integration. Clouds have a way of obscuring things, and a majority (79 percent) of survey respondents said they worry about hidden costs associated with cloud services. For more:
- go to the whitepaper (registration required) Related Articles:
Siemens' Project Ansible would unify communications channels
Money hidden in the clouds
Cloud-based MDM market to reach $1.5 billion in 2018, says Analysys Mason Read more about: Research in Action, cloud computing
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4. New Zealanders learning to play nice in the cloud
A series of nationwide consultative workshops are underway this week in New Zealand, intended to help develop a Code of Practice for Cloud Computing. The workshops, which are being held in Christchurch, are sponsored by the New Zealand Computer Society (NSCZ). The project is supported by several leading cloud computing providers, both in New Zealand and global players such as Google, Microsoft and Salesforce.com. These workshops are intended to be a work in progress, and the NSCZ has invited anyone interested in the effort to participate in the process. They were developed after a series of industry discussions identified the need to address standards and accountability around cloud computing, according to a press release. "As well as offering confidence to users of cloud computing, the CloudCode will show the international community that New Zealand is serious about good practice and standards in the cloud, and help build New Zealand's technology reputation globally," NZCS CEO and Cloud Steering Group Chairperson Paul Matthews said in a press release. The first workshops will focus on a structure and approach of the cloud computing code. The public will then be invited to weigh in and help develop details for the code. Those interested in the workshops can visit the CloudCode website. For more:
- go to the CloudCode website
- read the press release Related Articles:
Mobility, cloud seen as most disruptive technologies in the enterprise
NSA revelations taking a toll on the ISP market
One company's journey to 100 percent cloud IT services Read more about: New Zealand Computer Society, cloud computing
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Also Noted
SPOTLIGHT ON... Consortium offers cloud vendor lock-in advice One of the most difficult issues with cloud platforms is the risk of vendor lock-in, Joe McKendrick notes in ZDNet's Service Oriented blog. He does an excellent job of summarizing the guidelines released by The Open Group on what enterprises should be aware of, and what actions the industry should be taking to achieve greater standardization in the cloud. Read more > Cloud infographic details top cyber threats. Article (cloudtweaks)
> Mobile, cloud and smart apps top buyers' lists. Article (CMSwire)
> Intel aims to define future data center. Article (Network Computing)
> Mastering multi cloud management. Article (TechTarget)
> Ready for the application aware network? Article (Enterprise Networking Planet) And Finally… Turkey declares random bird innocent of being an Israeli spy. Article (Death and Taxes Mag) > BYOD Fuels Need for Mobile Application Management - Thursday, August 29, 2pm ET / 11am PT With BYOD in the workplace fueling demand for mobile application management (MAM) products, robust application management is critical to the success of an enterprise's mobility strategy. Join FierceMobileIT and our panel of experts as we explain how to implement an effective MAM solution to address the BYOD challenge in your enterprise. Register Today!
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