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2013/07/31

| 07.31.13 | Google's Chromecast sells out; CBS tests online video profitability

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FierceOnlineVideo

July 31, 2013

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This week's sponsors:
Ateme, Harris Broadcast, Kontron, Ramp and Vubiquity
Alcatel-Lucent
Cisco
Kony Solutions

Editor's Corner:
Chromecast sour grapes: Why I'm not buying one (yet)

Today's Top Stories:
1. Google's Chromecast sells out quickly; company may have another TV device
2. Vimeo, Pandora, Redbox Instant, others lining up Chromecast support
3. Planned Intel OTT service includes broad cloud DVR system
4. CBS testing whether online video can make new shows profitable
5. Viacom wants new judge in YouTube suit

Spotlight:
Local ad sales offer opportunities to promote shows, networks

Also Noted:
Facebook video ads net $2.5M each; Content rights slow OTT push Much more...

Chromecast might spur TV, broadband competition

It's difficult to gauge the effect Google Chromecast will have on the IPTV space. The product--essentially a $35 dongle for HDTVs that lets users connect to some Internet content via their broadband connections--sold out in less than 24 hours, so it's something people want. But will those dongle doers put the 'Cast on the TV and take the IPTV HDMI out? Probably not. Read the full Editor's Corner here

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This week's sponsors are Ateme, Harris Broadcast, Kontron, Ramp and Vubiquity.

eBook | Making Money from Multiscreen

Cable operators and networks are slowly building a platform that could make multiscreen programming and advertising a much bigger business. Learn more today.


Editor's Corner

Chromecast sour grapes: Why I'm not buying one (yet)

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Josh Wein

Last week, Google (Nasdaq: GOOG) began selling an impressive-looking low-cost device that lets its owners easily watch more online video on their TV sets. Google's Chromecast, an HDMI dongle with embedded Wi-Fi, quickly sold out at its main online retailers, so by the time I got around to ordering mine, the delay in shipping times had climbed to weeks.

This provided me with an opportunity to consider whether I really need a Chromecast. Turns out, I don't. At least not yet.

First, let me say that I think what Google is doing with Chromecast is very smart. I want to be able to choose what my TV displays from a touch-screen device, but I don't want to have to think about whether the device I'm holding in my hand happens to be compatible with my TV set. And I especially don't want those considerations to be a factor when I'm shopping for a new smartphone, tablet or PC. Chromecast seems like a step in the direction of interoperability--it works on an iPad with Netflix (Nasdaq: NFLX) and YouTube, for instance--and that's good.

Furthermore, this type of functionality makes much more sense built into a low-cost device like a Chromecast than embedded in an expensive TV set. A device like a Chromecast could extend the life of a TV set--with a display that's still suitable but firmware that's not--for years. That's bad for TV-set makers, but good for consumers and anyone who wants to use the Internet to distribute video to the TV.

So, I consider myself a Chromecast fan. But I'm not going to buy one.

The device only supports two major video services out of the box: YouTube and Netflix. Yes, support for more services is on the way, but I'm willing to wait and see who else jumps on board before I order mine...continued

 Read more

Sponsor: Cisco

Webinars

> Assuring Customers' Multiscreen and OTT Video Viewing Experience- August 19, 2013, 2 pm ET / 11 am PT
> Getting started with carrier WiFi - what's it take for a great user experience? - August 27th, 11am ET/ 8am PT

Events

> TIA 2013 - October 8-10 - Washington D.C.

Marketplace

> Whitepaper: Knowledge Management: 5 Steps to Getting it Right the First Time
> Whitepaper: eBook: Smarter Service: The Contact Center of the Future
> Whitepaper: Cisco ONE: Framework for the Internet of Everything
> Whitepaper: The Financial Benefit of Cisco's Elastic Core
> Whitepaper: Touch Technology Extends Mobile Gaming
> eBook: Making Money from Multiscreen

Jobs

> Wireless Store Manager – Florham Park, NJ – Cricket Communications
> Sr. Account Executive – San Diego, CA – Cox Communications
> Inventory Specialist /Revenue Analyst – Oklahoma City, OK – Cox Communications
> Field Auditor I – Rancho Santa Margarita, CA – Cox Communications
> SAS Administrator – Atlanta, CA – Cox Communications
> Senior Director, Technology Delivery Assurance – Atlanta, CA – Cox Communications
> SMB Account Exec (Cox Business) – San Diego, CA – Cox Communications
> Commercial Development Executive – Anywhere – WhistleOut
> Director of Operations Engineering – Tyler, Texas – Suddenlink Communications
> Need a job? Need to hire? Visit FierceWirelessJobs

This week's sponsor is Alcatel-Lucent.
UnboundID Webinar: Getting started with carrier WiFi - what's it take for a great user experience?
Wednesday, August 27th, 11am ET/ 8am PT

Meeting customer expectations has never been more challenging than it is today. Learn how Alcatel-Lucent OmniAccess™ Wireless LAN switch family and Access Point product line can help you deliver the Wi-Fi solution your customers want and create new revenue streams. Register Today!

Today's Top Stories

1. Google's Chromecast sells out quickly; company may have another TV device

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Google's (Nasdaq: GOOG) Chromecast, a new device designed to let people send the video they're looking at on a mobile device, tablet or PC to their TV set, sold out quickly in its first week of availability. Just as quickly, critics have begun identifying flaws in the $35 device. Meanwhile, reports surfaced that Google may have another TV-related device in development.

Initial sales of the Chromecast, which looks like an oversized USB drive and plugs into a TV's HDMI port, were so fast that the company had to scrap a promotion it was running with Netflix. At first, Chromecast buyers were given a 3-month credit toward their Netflix (Nasdaq: NFLX) subscription, but the promotion only lasted a day.

Though the product drew praise when Google publicly demonstrated it for the first time Wednesday, the halo quickly wore off for some as they got their hands on the device. Most criticism has been leveled at the device's power supply. Unlike a USB dongle, the Chromecast requires its own power source and therefore must be plugged into an electrical outlet--or a USB port in the TV set--as well as the TV's HDMI port, much like a traditional set-top box.

Meanwhile, reports surfaced that Chromecast may represent only a fraction of Google's plans for the living room. The company reportedly demonstrated a much more fully-featured Android-based set-top box to industry executives at the Consumer Electronics Show in January, according to The Wall Street Journal.

For more:
- Tubefilter had this story
- the Los Angeles Times had this story
- the Wall Street Journal had this story (sub. req.)
- CNET runs through the device's set up

Commentary: Xbox One, Spotify and control of the living room TV

Related articles:
- Google is latest to explore OTT service
- Microsoft's Xbox One makes play for living room
- Intel OTT service already in closed trials

Read more about: Google
back to top


This week's sponsor is Cisco.


Cisco® ONE: Framework for the Internet of Everything


Prepare service provider networks to harness network value, increase business agility, and achieve greater operational efficiency. Learn more


2. Vimeo, Pandora, Redbox Instant, others lining up Chromecast support

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Chromecast, Google's (Nasdaq: GOOG) new streaming media device, will see more support from online content providers soon. The device, which plugs into an HDMI port in a TV set and lets users control what's on TV with a smartphone, tablet or PC, was introduced with support for YouTube and Netflix (Nasdaq: NFLX) apps.

Now, online content providers such as Vimeo, Redbox Instant, Revision3, AOL On and others are working on support for Chromecast. Others, such as HBO Go, are exploring it, according to multiple reports.

The device is also capable of streaming unsupported video through a Web browser. However, initial reviews of the device have said the apps that support Chromecast offer a much higher-quality stream than the browser-based option. Apps that support the device stream content directly to it. Unsupported content can be viewed by "mirroring" a Chrome browser tab on a users' other device.

For more:
GigaOM had this report
Time had this roundup

Related articles:
Google's Chromecast sells out quickly; company may have another TV device
Google is latest to explore OTT service 
Microsoft Xbox Ine makes play for living room

Read more about: Google
back to top


3. Planned Intel OTT service includes broad cloud DVR system

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Intel's (Nasdaq: INTC) planned over-the-top video service includes a large-scale cloud-base DVR system that would let subscribers rewind live TV to catch up on programs they missed, according to a report in the Wall Street Journal.

The system would store local, national and international programming for at least three days, the report said. "This is live TV--but you can rewind," Erik Huggers, vice president and general manager of Intel Media, told the Journal.

Similar functionality has drawn the ire, and copyright infringement lawsuits, of content owners in the past. A federal appeals court in New York ruled that Cablevision's (NYSE: CVC) remote-storage DVR system is legal, but that service requires a subscriber to plan a recording. Intel's plans appear to record all programming, whether a user has requested it or not.

The Intel service won't include a camera equipped with facial-recognition technology that could identify each member of a household, the Journal reported. That technology did not perform well in low-light situations, Huggers told the Journal.

For more:
- the Wall Street Journal had this report (sub. req.)

Related articles:
Google is latest to explore OTT service
DirecTV, TWC, AT&T still in the hunt for Hulu as pay-TV distributors seek broader OTT rights
Intel OTT service already in closed trials

Read more about: copyright
back to top


4. CBS testing whether online video can make new shows profitable

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

After the success of its show "Under the Dome" this summer, CBS (NYSE: CBS) is looking at ways to work with online video distributors to boost the profitability of new shows, according to a report in the Wall Street Journal.

With "Under the Dome," Amazon (Nasdaq: AMZN) bought rights to the show that let it stream new episodes to customers just four days after they aired. "We had to make a deal unlike any we've ever made," CBS CEO Leslie Moonves told reporters at the Television Critics Association, the Journal reported.

Online distributors are increasingly partnering with traditional TV networks to get online rights sooner. Like Amazon's deal with CBS, AMC recently gave Netflix (Nasdaq: NFLX) the rights to show episodes of "The Killing" soon after they air.

Amazon has not revealed the online viewing numbers for "Under the Dome," Moonves told reporters. "But when I ran into [Amazon CEO] Jeff Bezos at Sun Valley, he literally sought me out to tell me how proud he was about 'Under the Dome,'" Moonves said, according to a report in MediaDailyNews.

For more:
- the Wall Street Journal had this report (sub. req.)
MediaDailyNews had this report

Related articles:
Netflix says rise in online video distributors benefits content owners, creators
Premium online video content could siphon TV ad money, analysts say 
Straight-to-online-video spreads to feature films as Web TV productions rise

Read more about: CBS, Netflix
back to top


5. Viacom wants new judge in YouTube suit

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Viacom (NYSE: VIA) has asked a federal appeals court to reinstate its 2007 copyright infringement claims against YouTube and make sure a different judge hears the case. Federal Judge Louis Stanton of the Southern District of New York has twice dismissed the lawsuit, and each time Viacom has appealed to a higher court.

In a brief filed with the U.S. Court of Appeals for the Second Circuit last week, Viacom argued that Stanton erred in his interpretation of the Digital Millennium Copyright Act and the protections it grants to online service providers.

"Given the protracted nature of this litigation (the case is now well into its seventh year) and the evident firmness of the district court's erroneous views regarding the DMCA, this Court should exercise its discretion to remand the case to a different judge 'to preserve the appearance of justice,'" Viacom argued in the brief.

Stanton granted YouTube's second motion for summary judgment in April over a lack of evidence that YouTube executives were aware the site was hosting the specific clips Viacom sued over.

For more:
MediaPost had this report
The Hollywood Reporter had this report

Related articles:
Viacom's $1B suit against YouTube killed; online video slaying video rentals
Viacom producing short-form Web series at MTVOther.com
Viacom agrees to give Nickelodeon programming to Hulu Plus

Read more about: YouTube, Viacom
back to top


Also Noted

This week's sponsor is Kony.

White Paper: Mobilizing the Entire Enterprise
"Mobility" as a catch-phrase is popping up on every CTO's radar. But what does it mean to "mobilize" your business? Learn how to optimize IT investments for better business performance and make the most of all that mobility promises.
Download Now.


TODAY'S SPOTLIGHT... Local ad sales offer opportunities to promote shows, networks

Cable subscribers watch a lot of TV. That translates into a lot of ad inventory for local cable operators to sell, and cable operators are beginning to use that inventory to both help boost revenue through local ad sales and promote individual shows, networks and other services they offer. In a special report for FierceCable, editor Steve Donohue examines what incentives are in place for cable operators, networks and local advertising when it comes to these spots. Read more

Quick news from across the Web.

> Facebook's video ads could cost up to $2.5 million each. Story

> Content rights hamper OTT push by Sony, Intel, Google, Apple. Story

> A startup is producing news clips on Instagram Video. story

> Amazon will test more kids' TV shows online. Post

> Cable operators say OTT content offers more opportunity than risk. Press release

> Startup introduces app that tells you when TV commercials end so you can skip them. Press release

> The Young Turks Network is introducing Roku, Android and iOS apps. Press release

> LiveRail brings Deal ID support to its Video Private Exchange. Press release

Telecom News

> Level 3 begins providing data center services to MLB Advanced Media. Story

Wireless News

> AT&T has started offering home phone and Internet service on its LTE and HSPA networks. Story

And finally... Qwilt, the Redwood Shores, Calif.-based startup that makes video caching software for ISPs, has raised another $16 million, bringing its total venture capital haul to $40 million. Qwilt's Vice President of Marketing and Business Development Mark Fisher told FierceOnlineVideo the company will use the cash to boost its global sales operations and accelerate growth. Read more

Webinars

> Assuring Customers' Multiscreen and OTT Video Viewing Experience- August 19, 2013, 2 pm ET / 11 am PT

This webinar is intended to provide a general description and recommended practices for monitoring adaptive streaming video networks, provide an opportunity to understand how many others have successfully deployed a video service assurance solution for multiscreen and OTT video. Register to attend the webinar.

> Getting started with carrier WiFi - what's it take for a great user experience? - August 27th, 11am ET/ 8am PT

Meeting customer expectations has never been more challenging than it is today. Learn how Alcatel-Lucent OmniAccess™ Wireless LAN switch family and Access Point product line can help you deliver the Wi-Fi solution your customers want and create new revenue streams. Register Today!

Events

> TIA 2013 - October 8-10 - Washington D.C.

TIA 2013 will address disruptive technologies and changing business models as companies position themselves for success with wireless, the transition to all-IP networks, Cloud, M2M, smart buildings, and more. The conference will offer ideas for thriving in the changing ICT environment. www.tia2013.org. Registration opens June 2013.

Marketplace

> Whitepaper: Knowledge Management: 5 Steps to Getting it Right the First Time

This eBook sets out 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative. Download today!

> Whitepaper: eBook: Smarter Service: The Contact Center of the Future

This eBook explores the challenges facing traditional contact centers and the benefits of deploying the contact center of the future. You'll find links to further resources on the final page. Download today.

> Whitepaper: Cisco ONE: Framework for the Internet of Everything

Prepare service provider networks to harness network value, increase business agility, and achieve greater operational efficiency. Learn More

> Whitepaper: The Financial Benefit of Cisco's Elastic Core

This whitepaper describes the financial benefits of an intelligent, converged, and programmable network. Read Now

> Whitepaper: Touch Technology Extends Mobile Gaming

Get the latest in touch and sensory technologies. This edition explores the frontiers of touch computing, mobile lifestyles and more. Learn more today.

> eBook: Making Money from Multiscreen

Cable operators and networks are slowly building a platform that could make multiscreen programming and advertising a much bigger business. Learn more today.

Jobs

> Wireless Store Manager – Florham Park, NJ – Cricket Communications

Cricket Communications offers nationwide wireless voice and mobile data services over high-quality, all-digital wireless networks. Every day, our Store Managers at Cricket run all aspects of the Cricket retail business including, but not limited to, financial management, business operations... Learn More

> Sr. Account Executive – San Diego, CA – Cox Communications

The Sr. Account Executive - Enterprise is responsible for meeting or exceeding sales goals for large accounts. The position is responsible for initial contact with customers, follow-up, proposal preparation, making customer presentations and seeing the sale through to the signing of a contract...Learn More

> Inventory Specialist /Revenue Analyst – Oklahoma City, OK – Cox Communications

The Inventory Specialist is responsible for providing accurate and detailed reports regarding inventory sell-out levels with recommendations and guidance to assist sales leadership in yield management through the development of optimized rates...Learn More

> Field Auditor I – Rancho Santa Margarita, CA – Cox Communications

The Field Auditor will maintain the security of the cable system by designing and implementing an effective and efficient audit program, asset and loss prevention programs; investigate internal and external security problems; implement internal and field security programs with other departments... Learn More

> SAS Administrator – Atlanta, CA – Cox Communications

SAS Administrator is responsible for providing senior level expertise on overall technology, infrastructure and administration as it relates to the SAS Grid enabled architecture, installed on RHEL/JBOSS server platform. Manages, configures and supports SAS...Learn More

> Senior Director, Technology Delivery Assurance – Atlanta, CA – Cox Communications

This position is accountable for driving Standard Processes, Governance, and Continuous Process Improvements across the Technology organization to improve the consistency and repeatability of our delivery processes. This role supports all technology organizations and closely partners with our enterprise portfolio management team...Learn More

> SMB Account Exec (Cox Business) – San Diego, CA – Cox Communications

The SMB Account Executive promotes, sells, and retains commercial business solutions for voice, data and video to SMB level customers. Sell bundled telephony, data and video products to existing/new commercial business customers based on assigned revenue targets...Learn More

> Commercial Development Executive – Anywhere – WhistleOut

This is an easy, 'open and shut' opportunity for an experienced and well-connected telco executive who is looking for a fresh opportunity in digital marketing with a unique, innovative and fast growing online comparison engine. This position is tasked with enhancing the depth of relationships with carriers and resellers in the US and Canada... Learn More

> Director of Operations Engineering – Tyler, Texas – Suddenlink Communications

Suddenlink Communications is the 7th largest provider of broadband cable, internet, phone and security services in a multi-state environment. We are currently seeking a Director of Operations Engineering to support our Texas and Oklahoma markets. This position requires cable gurus with the following experience...Learn More

> Need a job? Need to hire? Visit FierceWirelessJobs

Announcing FierceWirelessJobs, the new FierceMarkets careers site. Find the perfect job or post your openings at http://www.fiercewireless.com/jobs.


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