Hostess launches social campaign ahead of Twinkie's re-release Hostess is using social media for its efforts to whet consumers' appetites for the re-release of the Twinkie. The snack cake will be back in stores Monday, and the Hostess Facebook page has more than 440,000 likes as fans await its return. Using the tag line "The Sweetest Comeback in the History of Ever," the company plans to launch a Twinkie food-truck tour that gives away the cakes in New York, Chicago and Los Angeles. USA Today (7/10)  | How new devices, networks, and consumer habits will change the web experience
Learn what drives content consumption today and what the changing consumption of content means to the development and delivery of web and mobile content. This new report explores the evolution of the web experience and how to overcome the challenges of content delivery to both mobile and desktop devices. |
 | Facebook to make Instagram content embeddable Instagram is getting a suite of tools that will allow users to embed photo and video content from the network on third-party websites. Only content that's marked as public will be available for embedding. "As always, you own your photos and videos, and we want to make sure that's understood no matter where your content appears," Facebook said in a statement. Bloomberg (7/10)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | NTSB goes social to investigate Asiana crash The National Transportation Safety Board is making extensive use of Twitter and other social networks to keep people up to date as it investigates the crash of Asiana Flight 214. Officials are using Twitter to share photos and other information pertaining to the crash, and will also post explanatory videos to YouTube. Bloomberg Businessweek (7/11) Manchester United joins Twitter and Sina Weibo Soccer team Manchester United has joined Twitter and the China-based social network Sina Weibo in a bid to broaden its social media outreach to its global fan base. The team attracted 200,000 followers within a few hours of opening its Twitter account, although that's far short of the 9.4 million who follow FC Barcelona, the most popular soccer club on the social network. The Guardian (London) (7/10)  | Growing Your Subscription-Based Business
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to grow your subscription based business. Download the free eBook chapter now. |
 | Shared vacation details leave people vulnerable, survey finds More than one-quarter of people in the U.K. post information to their social networks that makes it clear when they're going to be out of their homes in the evening, and about 1 in 10 post detailed information about the length and location of overseas trips, according to an Esure survey. That leaves people at risk for burglaries as crooks increasingly monitor social networks in order to select their victims, says Esure's Nikki Sellers. "You don't know just who could be watching on social media or listening to your plans, so it's important not to give too much detail away," Sellers says. The Telegraph (London) (tiered subscription model) (7/10)  | Building Trust in Targeted Online Advertising — Giving Consumers Transparency, Notice and Choice in the EU
Recent Online Behavioural Advertising (OBA) rules are now enforcing ad networks, advertisers, and publishers to remain transparent with their consumers. Learn how to comply with the new rules, as well as easily provide consumers the notice and choice that they desire through TRUSTe's EU Solutions. Download the free white paper now. |
 | It's your birthday, and even your chair wants a hug A chair developed by ad agency Lew'Lara\TBWA and Outback Steakhouse is designed to allow people celebrating their birthdays to stay on top of their Facebook feeds while eating a meal. Users log in to their Facebook account before sitting down in the chair, which has two large, gloved hands. Every time a birthday greeting is posted to the user's Facebook page, the chair responds by giving them a hug. Mashable (7/11) |  | We work for the traveling public. ... We believe it's important to show our work and tell people what we are doing." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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