Facebook mobile-ad boom soothes investors' jitters Facebook's mobile-advertising business now accounts for 41 cents of every dollar of the company's ad revenue, according to an earnings report. The news drove Facebook's shares up 17% in after-hours trading Wednesday, suggesting that investors believe the social network has figured out how to survive and thrive in the mobile-Internet world. "Facebook has discovered the formula to begin significantly extracting value from its 1.16 billion global users," said Ronald Josey of JMP Securities. Advertising Age (tiered subscription model) (7/24), Daily News (New York)/Reuters (7/25)  | New: The Definitive Guide to Social Product Posting
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 | Twitter apologizes for using real names in fake endorsements Twitter was left with egg on its face this week after it emerged that the company had created and published mockups of product endorsements that showed real users posting enthusiastic tweets that they never wrote. The episode was apparently a small-scale gaffe rather than a broader effort to create fraudulent product endorsements. "This was not OK. Once we became aware of this mistake we took it down immediately," the company said in a blog post. GigaOm (7/24) Other News  | [Your Business] as a Service: Developing Your Subscription Business Strategy
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 | Chipotle Twitter chaos was "more hoax than hack," spokesman says Chipotle's Twitter account seemed to have been taken over this week by someone seeking tips on where to buy avocados, but the company says the bizarre episode was a deliberate PR stunt. The apparent hacking dovetailed with an online scavenger hunt that asked people to find recipes for guacamole, spokesman Chris Arnold says. "The idea was to do something with our social media that would get people talking. ... This is far more hoax than hack," he says. CNET (7/24)  | Research report: How the Major Mobility Platforms Compare in TCO and Security
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 | Facebook, Twitter are increasingly common among Fortune 500 firms About three-quarters of Fortune 500 companies have active Twitter accounts, 70% have Facebook profiles and a similar number use YouTube, according to a University of Massachusetts-Dartmouth report. All three networks are used by a greater share of Fortune 500 firms than a year earlier. Less than half of the companies use Instagram, Foursquare or Pinterest, and about a third have Google+ profiles. CNET (7/24)  | Free Guide for Email Marketers: Steps to Avoid the Spam Folder
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 | We have ways of making you blog Almost two-thirds of companies say they want to run a blog, but less than 10% of firms have a dedicated blogger on staff, so marketers need to persuade current employees to pick up the slack, David Spark writes. To motivate your colleagues and executives, try creating a scoreboard where people are awarded points for writing posts, for promoting their work on social channels or for commenting on and sharing one another's content. Spark Media Solutions (7/23) How social media marketers can stay compliant with new FTC rules The Federal Trade Commission's latest social media guidelines send a clear message that regulators won't tolerate shenanigans from the expanding industry, writes Andy Sernovitz. If you can't figure out ways to make disclosures clear and obvious, or to explain the nature of brand-endorser relationships, then you're probably already crossing a line, Sernovitz writes. "These are good signs you shouldn't do it at all. The FTC says if you can't figure out how to do it legally, you shouldn't be doing it," he writes. SmartBrief/SmartBlog on Social Media (7/25)  | Earn your Bachelor's in Business Administration online
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 | Is the Fountain of Youth radioactive? Residents of Punta Gorda, Fla., say their town is home to the original Fountain of Youth discovered by Ponce de Leon half a millennium ago. But analysis suggests the spring's waters, which stink of rotten eggs because of their high sulphur content, are also moderately radioactive, and don't meet federal safety guidelines. Attempts to shut down the spring have been consistently thwarted by local fans. National Geographic News (7/23) | Think you could edit SmartBrief on Social Media? SmartBrief is looking to hire a full-time editor to create a variety of e-mail newsletters about digital marketing, including SmartBrief on Social Media! If you're an amazing writer with five years of publishing experience, a flair for digital marketing and a tolerance for early-morning deadlines, SmartBrief would love to hear from you. Check out our website to see the full job listing -- and share it via your favorite social network. |  | All the questions that people might have had in the past about whether Facebook could monetize on mobile devices, they've settled definitively." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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