 | [Your Business] as a Service: Developing Your Subscription Business Strategy
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to develop your subscription business strategy. Download the free eBook chapter now. |
 | Calendar apps go social with UpTo UpTo, an activity-based social network, is relaunching itself as a social media planning and calendar application. That's a bright idea, but the calendar quickly becomes clogged as users subscribe to new feeds, Erica Ogg writes. "This app will be most appealing to someone who's looking to be kept up to date on events, and but may be overwhelming for users who want to keep their calendar as uncluttered as possible," Ogg writes. GigaOm (7/11)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Want more Twitter followers? Put your ego in check The average Twitter user posts content about themselves in more than 40% of their tweets, say researchers at the Georgia Institute of Technology and the University of Michigan. That's understandable but ineffective: Outward-facing, informational tweets were about 30 times more effective at building a following, the researchers found. "So go forth and tweet, but remember: Be positive, and avoid the navel-gazing," Matt Palmquist writes. Strategy+Business online (free registration) (7/11)  | Case Study: Dialing Up Acquisition Efforts for US Cellular
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read it now! |
 | Why eye tracking is key to making the most of social ads Social media marketers should deploy paid social ads based on a rigorous study of which kinds of ads are drawing the eyeballs and clicks they need, writes Molly Page. That means prioritizing text-only ads, and being more sparing in the use of image-heavy ads that look good but, for whatever reason, don't deliver the same results. "After all, if engagement is the Holy Grail, we've got to get our posts in front of eyes that will engage," Page writes. WeavingInfluence.com (7/9) Stop trying to be awesome and start being helpful Brands should stop trying to be amazing or chasing after the promise of going viral, and should start looking for ways to actually help their customers, Jay Baer argues. Listening to customers, using social media primarily to promote helpful content and developing the patience to nurture relationships will benefit brands in the long run, Baer says. "Most companies aren't amazing, and viral is a strategy of hope. Being truly, inherently useful ... is a repeatable, trackable, marketing approach that works," he writes in this e-mail interview. SmartBrief/SmartBlog on Social Media (7/12)  | Delivering multichannel web experiences with IBM solutions
Organizations have always looked for better ways to reach, collaborate and communicate with customers, vendors, suppliers and employees. Doing so drives higher growth, creates more efficiency and increases productivity. With the explosive growth of mobile devices, organizations have an unprecedented opportunity to build and strengthen relationships with user groups by creating new and exciting mobile capabilities. |
 | If you're caught in a sharknado, bring an umbrella In Syfy's disaster movie "Sharknado," Los Angeles is terrorized by sharks that are sucked up by a giant tornado -- but could such a disaster actually happen? Fish do get picked up by tornadoes, experts say, but there's no evidence of shark-sized animals being caught by whirlwinds. In any case, flying debris would likely make mincemeat of any airborne sharks, resulting in a rain of pink sludge, rather than a "Jaws"-style attack, says Harold Brooks of the National Oceanic and Atmospheric Administration. MotherJones.com (7/11) | #Follow Friday: MMA SmartBrief Don't ignore all the exciting innovations in the mobile-marketing sector. Sign up for MMA SmartBrief today and make sure your digital strategy is ready for the mobile revolution. |  | Content is fire. Social Media is gasoline." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.