The Future of PayTV

The Future of PayTV: succeed with monetization innovation and a superior customer experience

By: Alice Bartram

The changing face of PayTV
People all over the world still love to watch TV.  The number of households that subscribe to pay-TV, an umbrella term that encompasses cable, satellite and IPTV (internet protocol television) services, currently stands at 804 million, having grown 8 percent last year, and is expected to pass the one-billion mark by 2017, according to a recent report from Multimedia Research Group (MRG). Although cable still accounts for the largest segment of pay-TV households, satellite services increased by 12 percent in 2012, while IPTV grew a remarkable 36 percent.

Gone are the days when a single cable operator or satellite TV provider was the only option consumers had if they wanted to receive broadcast and pay-TV channels. Consumers today have choices. As broadband access continues to expand worldwide, competitive offers from telco operators continue to roll out IPTV solutions at a time when over-the-top (OTT) service providers are becoming more prevalent and diminishing the stronghold of the cable industry by offering alternatives for consumers. And if that's not enough, consumer expectations have risen, in part because of the "always on" Internet experience.  Operators that wish to retain their customers and persuade them to be advocates are well aware of increasing demands, but meeting those demands is often easier said than done.

Continue reading this article in Pipeline
http://www.pipelinepub.com/video_optimization/Pay_TV
Download the full article in PDF format
http://media.pipeline.pubspoke.com/files/issue/53/PDF/PipelineJuly2013_A5.pdf


Comverse® is a leading global provider of telecom business solutions that enable communication service provider success in the hyper-connected world through service innovation and smart monetization. The company's proven and innovative product portfolio includes BSS, Policy Management (PCRF) and Enforcement and Digital & Value Added Services – all backed by Managed and Professional Services. Comverse's extensive customer base spans more than 125 countries with solutions successfully delivered to over 450 communication service providers serving more than two billion subscribers. Comverse's solutions are available in a variety of delivery models, including on-site, cloud, hosted/SaaS and managed services. For more information, visit www.comverse.com
http://www.comverse.com/index.asp

Forward email
http://ui.constantcontact.com/sa/fwtf.jsp?llr=5rzivmbab&m=1101010331198&ea=ignoble.experiment%40arconati.us&a=1114247362276





This email was sent to ignoble.experiment@arconati.us by oss@pipelinepub.com.

Update Profile/Email Address
http://visitor.constantcontact.com/do?p=oo&mse=001hZW3PxlWKk2GBNTQduWHEvdrzuxZsYRUN0xUMv3dUb8%3D&t=001L-fYJoVgvEwtqxcWW-knBg%3D%3D&l=001FCSs65SMrsI%3D&r=001y5KaVlBn7_Y%3D&llr=5rzivmbab


Instant removal with SafeUnsubscribe(TM)
http://visitor.constantcontact.com/do?p=un&mse=001hZW3PxlWKk2GBNTQduWHEvdrzuxZsYRUN0xUMv3dUb8%3D&t=001L-fYJoVgvEwtqxcWW-knBg%3D%3D&l=001FCSs65SMrsI%3D&r=001y5KaVlBn7_Y%3D&llr=5rzivmbab


Privacy Policy:
http://ui.constantcontact.com/roving/CCPrivacyPolicy.jsp





Online Marketing by
Constant Contact(R)
www.constantcontact.com



Pipeline Publishing, L.L.C. | 2232 South Main Street, #546 | Ann Arbor | MI | 48103-6938