Facebook unveils platform for publishing mobile games Facebook is recruiting mobile-game developers for its new publishing platform that includes revenue sharing. "With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users," Facebook's Victor Medeiros wrote in a blog post. TechCrunch (7/30), Computerworld (7/30), CNNMoney (7/30)  | 6 ways to Build Business with Social Learn practical tips and ideas on how to grow your business through social with this 40-page guide. Discover how to use social to grow sales pipeline, expand customer service, build brand awareness and more! Download the Guide. | | Why Google+ feared the "tin-foil-hat" privacy brigade Google reportedly backed away from CEO Larry Page's planned privacy "slider" -- a tool that would have allowed users to select privacy options on a sliding scale -- after realizing that the tool's "tin-foil-hat option" for maximum privacy would have conflicted with Google+'s data-collecting and -sharing strategy. Still, the company is still working behind the scenes to find ways to balance privacy and information sharing, officials said. The Wall Street Journal (tiered subscription model) (7/30), The Verge (7/30)  | New: The Definitive Guide to Social Product Posting
In our free guide, you'll learn which post types drive product discovery and engagement on Facebook, Twitter and Pinterest. See lots of examples by innovative brands who are taking advantage of the more visual and interactive social streams and in doing so, driving real business results.
See examples, download now! |
 | Can Nimble find a footing in the CRM space? Nimble, a customer-relationship-management platform, promises to help businesses make contact with current and potential customers using a range of social tools. Nimble pulls data from Twitter, Facebook, LinkedIn and other sources, serving as a hub for CRM activities. "Nimble is prettier, more sophisticated, and much friendlier to use" than other CRM systems, says Sean Reilly of Plastick Media. "And let's face it, it helps us close more deals." CNNMoney/Fortune (7/30)  | Growing Your Subscription-Based Business
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to grow your subscription based business. Download the free eBook chapter now. |
 | Study: Facebook trumps TV networks during prime time More young people use Facebook during prime time than watch any of the four major TV networks, according to a Nielsen study. Half of TV and computer users ages 18 to 24 use Facebook on weeknights between 8 and 11 p.m., but networks reach only 37% to 43% of the demographic. "This data really changes the way marketers view us now. They used to think of us as a niche part of their ad strategy, but this data establishes us as a really important piece of giving them reach," says Fred Leach, head of measurement research at Facebook. Bloomberg (7/31) | Do you attempt to blend social media into your offline marketing efforts? | Yes |  81.03% | | No |  12.07% | | I don't use social media for marketing |  6.90% | Should you blend social media into offline marketing?: An overwhelming majority of poll respondents say they're using social elements in their offline marketing -- and they're "making the right call" by doing so, Jesse Stanchak writes. "Social media is such an effective force multiplier for all your marketing efforts that it's downright silly to neglect to blend a little social into everything you do," Stanchak writes in SmartBrief's SmartBlog on Social Media. Have you abandoned a social network -- either personally or professionally -- in the past year?  | Yes -- both personally and professionally | | Yes -- a personal account | | Yes -- a professional account | | No | | Opinion: Social media interns should get a decent salary Companies shouldn't attempt to dump their social media activities on interns -- and especially not on unpaid interns, Heather Huhman writes. Social media workers are your brand's public face, and interns handling social media tasks should be trained, supervised and compensated accordingly. "No matter the size of the company, social media interns have plenty of responsibilities to worry about and should be paid to do them," Huhman writes. Mashable (7/28) | Is it a bird? Is it a plane? No, it's Jetman Former commercial pilot Yves Rossy has traded flying an Airbus A320 for something a lot smaller: a carbon-fiber wing strapped to his back. Wearing the 100-pound wing, which has four small jet engines mounted along its length, Rossy can fly Superman-style through the air for about 10 minutes before running out of fuel. Using his arms and legs to steer and control his positioning, Rossy can perform stunts, including rolls and loops, before a parachute-assisted landing brings him back to the ground. Wired.com (7/31) | 6 steps to seeing your name in SmartBrief on Social Media Everyone knows that SmartBrief on Social Media brings together great content on social media marketing each day -- but did you know we also publish original blog posts, videos and interviews with social media thought leaders on our own blog network? Submitting guest posts for SmartBlog on Social Media couldn't be easier, and it's a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, just check out our handy step-by-step guest post guide and then e-mail editor Stephen Yusko for more information. |  | Direct interaction with clients is a real responsibility that should result in real compensation." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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