Should we be able to tweet at the movies? Going to the movies would be a better experience if cinemas turned up the lights, provided power outlets and encouraged people to tweet and use second-screen devices, venture capitalist Hunter Walk argues. Walk's controversial idea generated plenty of chatter, with some saying that cinemas shouldn't try to turn themselves into people's living rooms. "A movie theater is still a sacred place. Mr. Walk can wait to tweet until he gets home, just like the rest of us," Richard Lawson writes. Hunter Walk blog (8/3), The Atlantic Wire (8/5)  | New: The Definitive Guide to Social Product Posting
In our free guide, you'll learn which post types drive product discovery and engagement on Facebook, Twitter and Pinterest. See lots of examples by innovative brands who are taking advantage of the more visual and interactive social streams and in doing so, driving real business results.
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 | Pinterest turns rich pins into price-drop e-mail alerts Pinterest has added e-mail price alerts to the "rich" pins feature it introduced in May. "Pinterest will send these sale alerts through aggregated and summarized emails, so as to prevent users from getting spammed," writes Melanie White. Amplify social media manager Adam Dacosta calls it "a very clever move." ClickZ (8/2)  | [Your Business] as a Service: Developing Your Subscription Business Strategy
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to develop your subscription business strategy. Download the free eBook chapter now. |
 | Amazon begins to edge into social shopping Amazon is taking a cue from Pinterest and introducing a social aspect to shopping with Amazon Collections. So far, however, the site does not have a mobile element and does not have a community aspect. "Without a platform to see what friends are viewing, purchasing or are interested in," Resource's Amanda Williams said, "Amazon is limited in how it can use social influence to drive purchase." Mobile Marketer (8/6) Middle Eastern Subaru dealership causes uproar with Facebook post A Subaru dealership in the United Arab Emirates has apologized after posting a misogynistic screed about female drivers -- in response to a fatal accident -- on its Facebook page. The uproar over the post made its way onto Subaru of America's page, where officials responded by emphasizing that Subaru Emirates and Subaru of America are separately run, and pledging an investigation into the original post. BuzzFeed (8/4), Media Culpa blog (8/5) Matchmakers are going social Professional matchmakers are turning to Facebook, both to find customers and to find potential partners for existing clients. Social media helps to put a modern spin on matchmaking, professionals say, allowing them to overcome people's reflexive prejudices against being set up by a professional. "Everyone thinks of Yenta on 'Fiddler on the Roof,' and they're terrified," says matchmaker Lori Salkin. The Daily Beast (8/5)  | Innovating at the Pace of Mobile
Mobile adoption is occurring at an unprecedented pace, creating tremendous opportunity no company can afford to ignore. Learn what challenges must be overcome to successfully capitalize on the mobile opportunity. |
 | Flying is magic, say Air Force trainees A class of trainee Air Force pilots have adopted a class patch inspired by the "My Little Pony" TV series. The hot-pink "My Little Pilot" badge, emblazoned with a "Flying is Magic" motto, was suggested as a joke, but was unexpectedly approved by senior officers. "They thought it was so off the wall that it was hilarious. They have embraced the irony and humor of the patch and in so doing have fostered closer ties with each other," said Tom Barger, a public affairs officer at Vance Air Force Base in Oklahoma. Wired.com (8/5)  | 4 Tips For A More Effective Attribution Strategy
How do you measure digital advertising success? Learn what metrics truly matter in order to evaluate and optimize your investments. This Digital Marketing Depot white paper discusses attribution approaches, emerging challenges and best practices for improving the performance of your display campaigns. Download it now! |
 | 6 steps to seeing your name in SmartBrief on Social Media Everyone knows that SmartBrief on Social Media brings together great content on social media marketing each day -- but did you know we also publish original blog posts, videos and interviews with social media thought leaders on our own blog network? Submitting guest posts for SmartBlog on Social Media couldn't be easier, and it's a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, just check out our handy step-by-step guest post guide and then e-mail editor Stephen Yusko for more information. |  | No one likes to be bothered with pop-ups or sales pitches, but most welcome word about a special deal from a trusted friend. Getting this right can be tricky." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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