How Twitter plans to win over TV marketers Twitter wants to bag a big slice of brands' TV marketing budgets, but it's planning to do so by complementing rather than supplanting their existing broadcast strategies. The social network has launched tools such as TV Ad Targeting, which identifies Twitter users likely to have watched a specific TV commercial, and is also toying with the idea of short-form TV programming. "We think everyone else in digital has come to market to disrupt the TV business," says Twitter revenue chief Adam Bain. "Twitter has come to market with something that is helpful to the TV business." Variety (7/31)  | New: The Definitive Guide to Social Product Posting
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 | Facebook unveils embedded posts in "radical shift" Facebook users can embed posts elsewhere on the Web using automatically generated code, in much the same way that they can embed Twitter and Instagram content. That's a "radical shift" for the social network, which once offered a place for friends and family to chat relatively privately, Mat Honan writes. "Facebook needs to be everywhere, all the time, not locked away where people have a hard time finding it," he writes. Wired.com (7/31)  | Growing Your Subscription-Based Business
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 | Sports superstars feel the sting on Twitter Sports stars say they're finding it tough to deal with the amount of abuse directed at them on Twitter. Social media pros advise athletes to ignore digital negativity, but admit that's easier said than done. "This is the paradox of being a leader or a celebrity in the digital age," says Harvard University's Nicco Mele. "There are no intermediaries. ... It's an unfiltered relation, direct access, and that is very challenging for anybody." USA Today (7/31)  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
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 | Governments want more social data, Twitter reports The world's governments are making an increasing number of requests for Twitter users' personal data, according to the social network's latest transparency report. Over the first six months of this year, Twitter received 1,157 requests for data pertaining to 1,697 users, and handed over data in more than half of those cases. That's about a 15% increase in government data requests from the preceding six-month period, Twitter reported. The New York Times (tiered subscription model)/Bits blog (7/31) | 3 reasons brands can't afford to ignore social media Brands can't afford to neglect social media, write Clara Shih and Lisa Shalett. The risks of using social media are far outweighed by the risks of allowing others to define your brand, or of simply being ignored, Shih and Shalett write. "Companies (and their representatives) that aren't using social networks will not be perceived as forward-thinking and, in the long term, will risk losing customers who want business partners who speak their language," they write. Harvard Business Review online/HBR Blog Network (free registration) (7/31) | Behind the scenes at Sean Parker's "Gatsby-like" forest wedding Napster founder and former Facebook President Sean Parker got hitched in June -- and Vanity Fair was on the scene to record the celebration, which reports said cost as much as $10 million. The lavish event included the use of hundreds of Tolkien-style costumes, an old-growth forest, a ruined castle, a petting zoo and an a cappella performance by Sting. "It was Citizen Kane meets Gatsby-like in its scale," wedding designer Ken Fulk says. Vanity Fair (9/2013) |  | Social media has given companies a huge opportunity to show more people than ever a unique side of their business -- their personal side." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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