HootSuite scores $165 million investment, plans global expansion HootSuite bagged an impressive $165 million during its Series B fundraising round, suggesting that investors are confident the social media management company has big potential. Much of the cash will go to funding and hiring for the company's international expansion, with Europe and Latin America first on the radar, CEO Ryan Holmes says. "We want to bring in engineering talent from the best and brightest companies around," Holmes says. "It's going to be really important for us over the next year." GigaOm (8/1), Advertising Age (tiered subscription model) (8/1)  | New: The Definitive Guide to Social Product Posting
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 | LinkedIn CEO says API for social ads is "high priority" LinkedIn is planning to build an API that will let brands and agencies use the network more easily to run social ad campaigns, CEO Jeff Weiner said in a call with analysts. "Introducing a robust set of APIs for social marketing agencies to best leverage the platform is a high priority," Weiner said. "We're not pre-announcing a date but it's high on our list." TechCrunch (8/1)  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
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 | Would you follow a dictator on Instagram? Instagram users can now rub virtual shoulders with Syrian President Bashar al-Assad, Chechnyan President Ramzan Kadyrov and a range of other global "villains," Kate Knibbs writes. "The intriguing element ... isn't how human these people can seem, it's how carefully constructed their accounts are, and what their very intentionally selected photos and words tell us about them," Knibbs writes. Digital Trends (8/1)  | The Subscription Economy CFO: Using Data to Drive Long-Lasting Customer Relationships
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 | Luxury brands do best on Facebook, study says Facebook is the highest-performing social network for luxury-brand marketers, according to a study by New York University's Luxury Lab think tank. On average, luxury brands are active on about 7 of the 15 main social media sites, but every one of the 250 brands surveyed maintained a Facebook presence, the study found. Time.com (8/1) | Have you died of dysentery on "The Oregon Trail"? Here's who to blame Three student teachers working out of a janitor's closet created the computer game "The Oregon Trail," and in the process revolutionized the educational computer-gaming industry. They never made much money from their pet project, but say they're fine with that. "We're in awe of the effect 'The Oregon Trail' has had on so many people's lives," says Paul Dillenberger, one of its creators. "How could we have any regrets?" MentalFloss.com (7/30) |  | We have a very low-friction way of on-boarding enterprise users. ... This is a really unfair competitive advantage that we have." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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