Putting Big Data to Work in the Contact Center

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Getting Smart on Analytics in the Contact Center   Learn how to put Big Data to work in your contact center through disciplined and scientific measurement in this helpful supplement. If acquired and used correctly, Big Data can help call centers better understand their customers and optimize customer interactions. By collecting systemized measurements across all available data sources, the call center can expedite the path from raw data to measurement and, eventually, Big Data analytics. Download this supplement to learn the five key steps to measurement and how to turn customer data into actionable intelligence.