| LIVE FROM NEW YORK Advertising Week Live-Streaming from Times Center Hall | ||
| September 24th 9:00am EDT - 11:00am EDT If you are unable to attend the world’s premier marketing and communications gathering in person, OpenX would like to invite you to be part of the event by joining this free online streaming option. Join the industry’s best and brightest and learn about key business drivers that shape and influence the global advertising industry. Start the day with two OpenX sponsored sessions taking place today, September 24th from 9:00 AM EDT – 11:00 AM EDT. | ||
| 9:00 AM - From Single to Multi-Screen: The Shifting Mobile Landscape Hear Facebook, LinkedIn, Spotify, Buzzfeed and Forbes discuss the mobile ecosystem and explore how connecting content with advertising to meet consumer expectations can transform the emerging multi-screen world. This session will be moderated by OpenX Chief Revenue Officer Jason Fairchild. | 10:00 AM - From Static to Real-Time: Marketing's New and Immediate Opportunity How is the transformative shift in marketing towards real-time impacting all aspects of the publishing and advertising landscape? Hear OpenX CEO Tim Cadogan in discussion with The New York Times, Acxiom, 360i and Associated Press, moderated by Advertising Age's Tim Peterson, on how they are re-defining marketing in the blink of an eye. | |
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