Marketing automation vs. email marketing: What’s the difference?

Graduating From Email Marketing to Marketing Automation

Sponsored by: Marketo

If you find yourself wondering "what's the difference between email marketing and marketing automation?" you're not alone. Since marketing automation uses email to engage customers, it's easy to see the confusion. However, there's actually a big difference - automation builds on your email strategies to generate more leads and save your company's resources in the process. In this resource, discover how implementing a marketing automation platform can optimize the strategy you already have in place, with: Integrated website and email campaigns Lead analysis throughout the buying cycle Quick and easy landing page creation And more Read on to discover a full list of features and advantages of automation, learn how to integrate automation with your existing tools, and access a five-step process for making the transition to automation.

VIEW NOW

ABOUT THIS EMAIL

This email is published by the TechTarget Business Applications and Architecture Media Group. Copyright 2013 TechTarget, Inc. All rights reserved. Designated trademarks and brands are the property of their respective owners. To unsubscribe from all TechTarget Business Applications and Architecture Media Group, Go to unsubscribe. TechTarget Business Applications and Architecture Media Group, 275 Grove Street, Newton, MA 02466 Contact: webmaster@techtarget.com When you access content from this newsletter, your information may be shared with the sponsors of that content as described in our Privacy Policy.