Social Media Survey Results; Google Hides Keyword Data; The Fight Against Fake Online Reviews

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Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT September 27, 2013
George Carlin, Social Media and Stuff: Social Media Survey Results Google Is Going to Hide All Keyword Data for Searches What Twitter’s IPO Means for Marketers Study: Marketers Expect Proving ROI to Be Even More Important Next Year The Fight Against Fake Online Reviews Gets Real Rebranding Sets America’s Cup on the Right Course George Carlin, Social Media and Stuff: Social Media Survey Results By Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin.     FULL ARTICLE Advertisement This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech! Google Is Going to Hide All Keyword Data for Searches By Pamela Vaughan (HubSpot) Google is aiming to encrypt all search activity (except for ad clicks), which means marketers should expect next to no keyword data for searches in the future. Marketers can still do something about it.   FULL ARTICLE Advertisement Accelerating the Sales Cycle with Content Marketing and Video Oct 10 2013 @ 2:00 p.m. ET Get insights on content marketing trends in 2014, hear examples from Oracle, Puma and Symantec how marketing innovators are using video to convert more site visitors into revenue, and get tactical strategies for using video to build strong customer relationships! Sign up now! What Twitter’s IPO Means for Marketers By Kwan Morrow (AllTwitter) Twitter’s intriguing IPO will affect marketers' efforts on that social platform, possibly in positive ways. Here's what marketers should do to position themselves to succeed.   FULL ARTICLE Advertisement Chief Marketer’s 2013 Annual Social Media Survey Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn: • What tools marketers are using for social campaign management • How marketers assign responsibility for content creation • Where social budget dollars are being spent • The biggest challenges to social success • And more! Study: Marketers Expect Proving ROI to Be Even More Important Next Year By Chad Warren (Adobe Digital Marketing Blog) A study from Adobe and Advertising Week 2013 found that nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months. However, concerns abound.     FULL ARTICLE The Fight Against Fake Online Reviews Gets Real By Leonard Gordon (All about Advertising Law) The New York Attorney General’s office recently announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” Advertisers need to make sure they're in the clear.   FULL ARTICLE Rebranding Sets America’s Cup on the Right Course By Jason Hahn (Chief Marketer) The recently concluded America’s Cup turned to Designwerk for a rebrand that would turn an old ocean race into an event that would appeal more to a younger market. The effort was not without its challenges and the long-term outcome is still unclear. FULL ARTICLE	Advertisement How to Ignite Your Impact on Facebook Every company with a Facebook presence is seeking ways to make the most of their efforts. Download this guide for 15 ways your team can immediately begin to improve your Facebook impact to help you meet your goals. Click here now!   Related Whitepapers 5 Reason's Why Preference Management is Good for Marketing ROI 2013 Email Marketing Metrics Benchmark Study Branded Video Posts: Using Multimedia to Increase Engagement Just How "Modern" is Your Marketing? 3 Keys to Success with Look-A-Like Modeling Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement The CMO's Guide to Beating the Engagement Crisis Social Media Best Practices Related Events PRO Awards Gala Oct. 1, 2013 Haley Mills Theater New York City All-new event for agency executives: PRO Awards Gala; Market Trends Presentation; Agency of the Future Session Register Today! Find Products and Services Search our site for Products and Services
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