The Rise Of Holistic Enterprise Mobile Engagement

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The Rise Of Holistic Enterprise Mobile Engagement The shift to mobile devices is recreating the way we communicate. In May 2013, OpenMarket commissioned Forrester Consulting to evaluate the current state of mobile engagement at large enterprises. Key findings include: Mobile is  a top business priority. It’s more important than ever for businesses to get mobile engagement strategies in place. Customer engagement is a clear priority for mobile strategy. Mobile engagement is more than mobile apps. Organizations struggle to master challenges of the mobile shift. Explore the full study and its findings in this white paper, and learn about new opportunities and challenges.