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2013/09/12

The Zappos Experience: 5 Principles to Inspire, Engage and Wow

This week's FierceEnterpriseCommunications is brought to you by Citrix GoToAssist.
 

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5 Principles to Improve Your Service Culture
Download the Complimentary White Paper

In zooming to success as a $1 billion business, Zappos has shown what the best service companies can do to engage their employees and their customers.

In this brief white paper, Joseph Michelli, author of The Zappos Experience, offers a thought-provoking assessment of the Zappos' service model.
Download this short
assessment to find out:
DOWNLOAD
  • Why service excellence should not be your goal
  • How "customer effort" in resolving a problem affects satisfaction
  • The distinction between caring for and caring about your customer
  • And more...
The Zappos Experience: 5 Principles to Inspire,
Engage and Wow
Asset
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