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2013/10/16

| 10.16.13 | NFL courting online video; Aereo ruling appealed to Supreme Court

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October 16, 2013

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Editor's Corner:
Netflix, the cable box and the cable bill

Today's Top Stories:
1. NFL reportedly shopping more Thursday night games to online video distributors
2. Broadcasters ask Supreme Court to review Aereo injunction
3. Netflix seeks to tap final frontier of U.S. devices: the cable box
4. Netflix makes its next exclusive bet
5. Aereo sets Android launch as another injunction request is denied

Spotlight:
Ranking the top 10 TV distributor apps

Also Noted:
Break-Alloy merger official; Hearst and AwesomenessTV form joint venture Much more...

AT&T's $14B Project VIP: breaking out the business service, U-verse numbers
AT&T's $14 billion Project Velocity IP (or VIP) is one of the telco's most ambitious network buildout initiatives to date. Over the past year, it has been making continual progress in expanding both its U-verse and fiber to the building (FTTB) footprint. In our special report, we're tracking the investments it has made throughout its service territories through this program. Check out our special report here

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This week's sponsors are Ateme, Harris Broadcast, Kontron, Ramp, Vubiquity and PacketVideo Corporation.

eBook | Making Money from Multiscreen

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Editor's Corner

Netflix, the cable box and the cable bill

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Josh Wein

Netflix (Nasdaq: NFLX) might be coming soon to your cable box. With the help of TiVo (Nasdaq: TIVO), the company has reached two groundbreaking agreements with cable operators overseas, and Netflix has already suggested those deals could serve as a foundation to build on domestically. But true integration between cable operators and Netflix is probably a long way off.

Finding a Netflix app on a cable-leased set-top box would be a big deal. For decades, cable operators have guarded the hardware they lease to consumers from outsiders and have been reluctant to give up any control over the TV viewing user experience. Lately the industry has indicated it might finally be ready to let that guard down. Maybe the popularity of devices like the Roku, Apple TV (Nasdaq: AAPL) and Chromecast have finally worn them down.

But if the Netflix-TiVo deals with Com Hem in Sweden and Virgin Media in the U.K. are any guide, a key piece will be missing from these cable deals: billing.

In a true tie-up, the cable operator would collect Netflix's $8 monthly subscription fee from its subscribers. And if it did that, it would surely keep some of that $8, making Netflix no different (if somewhat more expensive) than other pay-TV networks. Customers would pay their local cable operator a monthly fee and part of that fee would find its way back to Netflix, just like it does to HBO, Comedy Central or ESPN.

Would Netflix want to share any of its revenue with distributors? Continued

Read the full column on the Web

Read more about: cable, NFLX

Sponsor: Cisco

Webinars

> How to develop device-to-cloud M2M solutions with little wireless or embedded expertise - Tuesday, October 29th, 11am ET/ 8am PT
> ePMP - Connect the Unconnected - Wednesday, October 30th, 11 AM ET/ 8 AM PT
> WebRTC - Don't forget the Network - Thursday, October 31st, 11 am ET / 8 am PT

Events

> BroadbandTVCon Hollywood - Nov 5th- 6th - Hollywood, CA

Marketplace

> Whitepaper: Smarter Service: The Contact Center of the Future
> eBook: Catching the Next Wave in Smart Technology
> Whitepaper: Keeping Backhaul Front of Mind for LTE & LTE-Advanced
> Whitepaper: ASSIA Smart Vectoring White Paper
> Whitepaper: OTA Updating Simplified - Using SaaS to Update Android Devices
> Whitepaper: Plug, Play, Payday- The Benefits of Integrating Yume's SDK for App Developers
> eBook: eBrief | Next-Gen Program Guides
> eBook: Transitioning to 100G and Beyond: The Big Picture
> Whitepaper: Your Guide to iOS 7
> Whitepaper: Next-generation Network Security
> Whitepaper: End-to-End Service Management for Unified Communications
> Survey: Help Shape the next generation of Android Apps

Jobs

> Director of Business Development – Nopras Technologies, Inc. – East Coast, US
> Account Manager (Sales Executive) - Florham Park, NJ - PCS Wireless
> RF Engineer III – Shentel – Etters, PA
> Residential Sales Account Executive – Cablevision – Piscataway Tinton Falls, Newark
> Customer Retention Rep – Cox Communications – Oklahoma, US
> Professional Security Consultant – Cox Communications – Tulsa, Oklahoma
> Retail Solutions Specialist – Cox Communications – Oklahoma City, Oklahoma
> NMS Service Assurance Lead Software Engineer – Cox Communications – Atlanta, Georgia
> Account Executive (CB) – Cox Communications – Fort Smith, Arkansas
> Senior Oracle DBA – Cox Communications – Atlanta, Georgia
> Direct Sales Rep – Cox Communications – Cleveland, Ohio
> NTOC Data Service Assurance Analyst - Cox Communications - Atlanta, Georgia
> Need a job? Need to hire? Visit FierceWirelessJobs

This week's sponsor is Sierra Wireless.
Sierra Wireless Webinar: How to develop device-to-cloud M2M solutions with little wireless or embedded expertise
Tuesday, October 29th, 11am ET/ 8am PT

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Today's Top Stories

1. NFL reportedly shopping more Thursday night games to online video distributors

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

The NFL may explore the possibility of letting an online video distributor carry a new slate of Thursday night games, the Wall Street Journal reported.

The league is reportedly considering adding more Thursday night games and licensing them to a new distribution partner. Its current lineup of nationally-televised games on Thursday nights, which it carries on its NFL Network, has failed to attract enough viewers to satisfy the league, which believes adding another game could create more interest, the Journal reported.

The story in the Journal follows a report this summer in AllThingsD (which like the Journal is owned by News Corp.) that the NFL had met with Google (Nasdaq: GOOG) CEO Larry Page and a top YouTube executive for a discussion that included the NFL's package of out-of-market games currently licensed by DirecTV (Nasdaq: DTV).

It's not clear how interested in this deal online distributors would be. On one hand, there's arguably no programming more valuable than a live NFL game--just look at the Super Bowl. But the NFL Network's struggles to build an audience of its own suggest NFL games are not necessarily "can't fail" material.

Moreover, not all of the league's potential partners online sell advertising. A distributor such as Netflix (Nasdaq: NFLX) may not want to bid against pay-TV networks and online distributors that could tap marketers to cover the programming's cost.

For more:
- the Wall Street Journal had this report (sub. req.)
- in August, AllThingsD had this report

Related articles:
Premium online video content could siphon TV ad money, analysts say 
Google, NFL reportedly discuss Sunday Ticket package 
YouTube revenue projected to surge to $20B by 2020

Read more about: sports, GOOG
back to top


This week's sponsor is Cisco.

eBook | Transitioning to 100G and Beyond: The Big Picture

As the industry moves forward to meet the enormous demand for data with video, mobile and cloud, the core networks need to transition from 10 Gbps to 100 Gbps - and beyond. Download this eBook to learn how Cisco helps provide industry-leading 100G performance and support.


2. Broadcasters ask Supreme Court to review Aereo injunction

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Aereo could be going to the Supreme Court. TV broadcasters have asked the high court to review a decision from the U.S. Court of Appeals for the Second Circuit that lets Aereo continue operating while a trial over its legality plays out. The broadcasters wanted the appeals court--and has now asked the Supreme Court--to block Aereo from delivering its services during the trial.

It's not clear whether the Supreme Court will take the case. Though litigation between Aereo and broadcasters is playing out in several courthouses around the country--as are lawsuits between broadcasters and FilmOn X, an Aereo competitor with similar technology--the Supreme Court typically waits until cases are further along before stepping in.

"All things being equal, the Supreme Court prefers to take cases where the factual and legal arguments have been fully fleshed out below to avoid needing to hear the case a second time to fully resolve it," Guggenheim Partners analyst Paul Gallant wrote in a note to investors last week. Still, Gallant suggested the high court could deem the injunction appeal "ripe" for review based on the different ways lower courts have come down on whether Aereo's service constitutes an unlawful public performance of copyrighted material.

Broadcasters hit on that point in their petition to the Supreme Court. "The issue here is simply too consequential to allow the Second Circuit to operate with a different set of copyright rules from those envisioned by Congress and operative in the rest of the Nation," the petition said. "This Court's review is needed now."

For more:
- read a copy of the broadcasters' petition 
- the Los Angeles Times had this report

Related articles:
Aereo sets Android launch as another injunction request is denied 
Aereo sued in Utah 
FilmOn X blocked again, muddying Aereo's legal waters

Read more about: copyright, Aereo
back to top


3. Netflix seeks to tap final frontier of U.S. devices: the cable box

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

In the United States, just about any device a consumer can buy at a store and connect to both the Internet and a TV set offers the ability watch Netflix (Nasdaq: NFLX). Game consoles, streaming devices and Blu-ray players all include Netflix apps. But the company has so far left one huge universe of devices untapped--the pay-TV operator-leased set-top box.

For years, the cable boxes leased by operators like Comcast (Nasdaq: CMCSA) and others have been off limits for Netflix. Now reports suggest that could change. Netflix has held discussions with Comcast, the nation's largest cable operator, and the much smaller Suddenlink Communications, about including Netflix software in some of the boxes they lease to subscribers, the Wall Street Journal reported, citing unnamed sources familiar with the matter.

A sticking point in the negotiations is reportedly Netflix's insistence that cable operators which integrate its software also participate in its Open Connect content delivery network, the Journal reported.

Access to cable set-top boxes could make it easier for Netflix to attract and keep customers in the United States. According to the cable trade association NCTA, cable operators have deployed more than 42 million set-top boxes since 2010, when the government began requiring those boxes include a CableCARD. Not all of them are capable of running a Netflix app. But adding Netflix integration to cable devices could tempt some new users to sign up for Netflix's offerings and make it easier for existing customers to watch it on more TV sets in their homes.

The reports follow announcements by two cable operators overseas that they would begin leasing TiVo (Nasdaq: TIVO) boxes that include Netflix apps.

For more:
- the Wall Street Journal had this report (sub. req.)

Related articles:
Netflix boosts resolution for non-Open Connect customers 
Netflix app comes to Virgin Media-leased TiVo boxes 
Netflix says Open Connect partner RCN delivers Netflix best in Boston

Read more about: Comcast, Netflix
back to top


4. Netflix makes its next exclusive bet

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Netflix (Nasdaq: NFLX) has made its next bet on exclusive programming. The company said it ordered 13 episodes of a new TV series from Sony Pictures Television and the team that created the show "Damages." The move is Netflix's latest in commissioning exclusive, first-run TV programming and follows a string of recent successes with "House of Cards" and "Orange is the New Black."

The difference this time is the studio. Netflix's previous partners on new, exclusive series have been smaller independent studios. Sony Pictures Television is one of Hollywood's largest and considered a "major" studio along with the likes of Warner Bros., NBC, Fox, ABC and CBS. But within that group, Sony stands out as well: It's not owned by a major U.S. media conglomerate.

"We're willing to do different things and bet on the future," Steve Mosko, president of Sony Pictures Television, told the Wall Street Journal. "We're pumped up--it's a challenge to show a major studio can be in business with one of these services."

Sony is also the studio that made "Breaking Bad" for AMC, a show whose audience on the cable network grew after Netflix began carrying its prior seasons.

The new series, which does not have name yet, will be a psychological thriller about "a family of siblings whose secrets and scars are revealed when their black-sheep brother returns home," Netflix said. Production is scheduled to start early next year.

For more:
- the Wall Street Journal had this report 
- read the Netflix press release

Related articles:
Netflix to boost spending on originals, updates 'Long Term View' 
Netflix licenses Weinstein Company movies for 2016 
Netflix adds 'Marco Polo' to original series pipeline

Read more about: Sony, Netflix
back to top


5. Aereo sets Android launch as another injunction request is denied

By Josh Wein Comment | Forward | Twitter | Facebook | LinkedIn

Aereo said it will introduce an app for Android devices Oct. 22 that lets subscribers watch local TV stations online in some markets. The app will be compatible with devices running Android version 4.2 or higher, it said. Additionally, Aereo subscribers will also be able to access their recordings through a Roku box, Aereo said.

The announcement came as a federal judge in Boston denied a request by Hearst Television to block Aereo from including Hearst's local programming in its service while Hearst sues Aereo over alleged copyright violations.

Judge Nathaniel Gorton wrote that Aereo's interpretation of the "Transmit Clause" of the Copyright Act--that its service transmits private performances rather than public performances--was "a better reading of the statute" than Hearst's.

Gorton also seemed persuaded by Aereo's arguments that it can't be held liable for infringing local TV stations' copyright because its subscribers initiate each recording.

But Gorton also rejected a request by Aereo to move Hearst's lawsuit to New York, where Aereo has already won a series of legal rulings and appeals in a similar case. Aereo had asked the judge to move the case because the two are so similar and to prevent Hearst from "forum shopping" by filing the action in Boston rather than New York, where both companies are based.

Aereo seemed content with that outcome. "Today's decision... shows that when you comply not only with the letter, but the spirit of the law, justice will prevail," Aereo's CEO Chet Kanojia said in a press release.

Meanwhile, broadcasters plan to appeal ask the Supreme Court to review those New York court rulings before an Oct. 15 deadline, Variety reported. But it's unclear whether the court will take up the case. Typically the high court accepts such challenges when there are splits between various U.S. Appeals Court circuits on a matter. So far, the 2nd Circuit is the only appeals court to rule on Aereo's case, though the 9th Circuit may rule any day on a related case in California involving FilmOn X.

Even if the 9th Circuit sides with FilmOn X, a circuit split could still eventually materialize. If Hearst appeals the Boston ruling--as it has reportedly said it would do--to the 1st Circuit, it's possible judges there could reverse Gorton's decision and side with the broadcasters.

"It's worth noting that the case that underlies the Aereo legal decisions in the 2nd Circuit was appealed all the way up to the Supreme Court," BTIG Analyst Richard Greenfield wrote on the bank's blog. That case involved Cablevision's (NYSE: CVC) remote DVR technology and the Supreme Court declined to hear the TV networks' appeal at the time. "Anything can obviously happen," Greenfield wrote. "It appears to be quite a stretch to see the Supreme Court taking the case, let alone for broadcasters to win."

For more:
- Aereo issued this press release on the Android app
- Aereo issued this press release on the Boston judge's ruling
- read BTIG's blog (reg. req.) 
Variety had this report 
CNET had this report

Related articles:
Aereo sued in Utah 
Aereo CEO Kanojia: Priority for company is 'wide-based deployment approach' 
FilmOn X blocked again, muddying Aereo's legal waters

Read more about: copyright, Aereo
back to top


Also Noted

This week's sponsor is Bluetooth Special Interest Group.

eBrief | Catching the Next Wave in Smart Technology

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TODAY'S SPOTLIGHT... Ranking the top 10 TV distributor apps

Pay-TV distributors have spent significant resources to make their programming available on new Web-connected devices. The TV Everywhere initiative has slowly seen the arrival of apps from major distributors arrive on iOS and other devices. This week, FierceCable editor Steve Donohue ranks the top 10 such apps. Time Warner Cable's (NYSE: TWC) gets the top spot and even TiVo's (Nasdaq: TIVO) makes the list, even though it's not technically a pay-TV provider. Read more

Quick news from across the Web.

> Break Media and Alloy Digital have made it official: They are now known as Defy Media. Press Release

> Hearst and AwesomenessTV formed an online-video joint venture targeting teen girls. Press Release

Netflix got exclusive Dutch rights for Disney programming starting next year. Story

> Disney's Marvel unit might be courting online distributors with new series. Story

> Univision and Bedrocket Media will introduce an online video network on YouTube called Flama. Story

> A federal judge in Washington, D.C., denied a request by FilmOn X to change an injunction against it. Story

Cable News

> Wireless LTE and WiMAX networks could deliver live HD IPTV, a study found. Read more

Wireless News

> Scratch, a new wireless MVNO on Sprint's network, wants to offer free services over Wi-Fi with low-cost cellular roaming. Read more

And finally... Maybe you've seen the tweets: "What does the fox say?" At first, they seemed to be the delirious rants of young parents who could no longer separate the stories they read to their children from their social media lives. But the tweets kept coming, thanks to more than 126 million views of the new hit music video of the same name on YouTube and a helpful write-up in the New York TimesRead more

Webinars

> How to develop device-to-cloud M2M solutions with little wireless or embedded expertise - Tuesday, October 29th, 11am ET/ 8am PT

Join as we explore typical challenges developers encounter when connecting hardware and cloud solutions to support enterprise deployments, and present ideas for how to solve these challenges. Register now

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> WebRTC - Don't forget the Network - Thursday, October 31st, 11 am ET / 8 am PT

In this webcast, Chad Hart of Oracle and Dean Bubley of Disruptive Analysis will review WebRTC's core networking technologies and critical challenges. Register Today!

Events

> BroadbandTVCon Hollywood - Nov 5th- 6th - Hollywood, CA

BroadbandTVCon brings together the top innovators, talent, thought leaders and entrepreneurs from across the TV and entertainment ecosystem. Learn more at www.bbtvcon.com about why content creators, programmers, television execs and OTT / BroadbandTV operators need to atttend.

Marketplace

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> Whitepaper: Plug, Play, Payday- The Benefits of Integrating Yume's SDK for App Developers

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> eBook: eBrief | Next-Gen Program Guides

Pay-TV providers are developing programming guides that not only inform viewers of programming but also add interactive and social media features. Learn more today.

> eBook: Transitioning to 100G and Beyond: The Big Picture

As the industry moves forward to meet the enormous demand for data with video, mobile and cloud, the core networks need to transition from 10 Gbps to 100 Gbps - and beyond. Download this eBook to learn how Cisco helps provide industry-leading 100G performance and support.

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he new version of iOS marks a notable improvement over the last in terms of aesthetics and features, and this guide should get you up to speed with the changes and additions to what Apple calls the world’s most powerful mobile OS. Download today!

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> Survey: Help Shape the next generation of Android Apps

We are carrying out this short 4-question Android developer survey to understand your needs, so that we can provide you the right development resources and tools. Click here to take this quick survey.

Jobs

> Director of Business Development – Nopras Technologies, Inc. – East Coast, US

Nopras Technologies, Inc. is a management consulting firm providing regulatory consulting services to the global pharmaceutical, biologics/biotechnology and medical device industries. We are currently looking for a Business Development Professional. The qualified individual will be responsible for both government and commercial business development... Learn more

> Account Manager (Sales Executive) - Florham Park, NJ - PCS Wireless

PCS Wireless, is a wholesale distributor of cellular phones, tablets and accessories. The Account manager will be responsible for all sales activities, from lead generation through close in an assigned territory. He or she will develop and implement agreed upon Sales Plan which will meet both personal and business goals of expanding customer base in the marketing area... Read More.

> RF Engineer III – Shentel – Etters, PA

The RF engineer III will perform a team leader role in engineering work in support of projects and task in the PCS, WiFi and other wireless network. The primary function involves RF Design for new sites, RF Optimization and performance engineering of existing PCS network. Providing RF Engineering support is also expected for WiFi projects... Learn More

> Residential Sales Account Executive – Cablevision – Piscataway Tinton Falls, Newark

The Residential Sales Account Executive will aggressively target market residential non-subscribers in the Cablevision footprint, in an effort to convince customers to choose Cablevision as their telecommunications provider for iO Digital Video, Optimum Online and Optimum Voice telephone service...Learn More

> Customer Retention Rep – Cox Communications – Oklahoma, US

The customer retention rep promotes customer loyalty and reduces churn by providing excellent customer service while resolving challenging situations. He or she promotes revenue growth and bundled services by differentiating between Cox and competitors' products...Learn More

> Professional Security Consultant – Cox Communications – Tulsa, Oklahoma

This position generates sales and revenue across all potential customer segments through face-to-face customer contact, assessing needs, packaging products, and owning the customer experience throughout the sales process. Through partnerships within the community and market segments he or she drives incremental revenue and product growth at key customer decision points...Learn More

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This position develops, implements, integrates and maintains applications. Under general supervision, he or she formulates and defines system scope and objectives through research and fact-finding to develop or modify moderately complex information systems. Prepares detailed specifications from which programs will be written. Designs, codes, tests, debugs, documents and maintains those programs...Learn More

> Account Executive (CB) – Cox Communications – Fort Smith, Arkansas

Cox Business is building an elite sales team responsible for selling bundled telephony, data, and video solutions to small and mid-sized business clients in the service area. Reporting to the Manager of Outside Sales, the Account Executives (Retail) is responsible for selling products including data/transport solutions (Internet, Ethernet), VoIP solutions (SIP Trunking, IP Centrex), cellular services (3G, 4G) and software-as-a-service... Learn More

> Senior Oracle DBA – Cox Communications – Atlanta, Georgia

Cox Communications is searching for a Senior Oracle DBA, who will be responsible for the complete process of infrastructure design and operations. This includes: systems analysis and maintenance, security, network operations and support, and systems configuration. Infrastructure includes: hardware, operation systems, database management systems, network and security...Learn More

> Direct Sales Rep – Cox Communications – Cleveland, Ohio

Cox Communications is seeking an experienced Direct Sales Representative to join the Cleveland team. Individual will be responsible for generating sales and revenue across all potential customer segments through face-to-face customer contact, assessing needs, packaging products, and owning the customer experience throughout the sales process... Learn More

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The NTOC Data Service Assurance Analyst will provide Tier 3 Service & Operations Management, Service Problem Handling and Service Quality Management for Cox Products, Services and Applications (CPSA) at the enterprise level. Cox CPSA have complex designs which typically include CPE, RF, HFC, DOCSIS, protocols, ports, security, routing, servers, operating systems, databases and rating/billing... Learn More

> Need a job? Need to hire? Visit FierceWirelessJobs

Announcing FierceWirelessJobs, the new FierceMarkets careers site. Find the perfect job or post your openings at http://www.fiercewireless.com/jobs.


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