Create Successful Customer Experiences With These Preference Management Tactics

Guest Speaker: William Band Vice President & Principal Analyst Forrester Research Eric Holtzclaw Chief Strategist PossibleNOW Moderator: Patricia Odell Senior Editor Chief Marketer Network Deliver Great Customer Experiences: How Preference Management Can Help October 31, 2013 | 2:00 p.m. ET Companies have lofty goals for customer experience. Unfortunately, most aren't doing even a fraction of the things required to achieve those goals. You need to design, implement, and manage customer experience in a disciplined way that delivers the results you want. But how do you avoid missteps over the course of this complex transformation? During this webinar you will learn the best practices for customer experience success derived from the latest studies by Forrester Research. Learn how preference management can be your cornerstone for engaging with customers in a multi-channel world on their terms. You will learn: Why customer experience is a top priority for businesses How to improve your customer experience scores Why giving the customer a voice is critical to build trust What are the 5 best practices leaders do when leveraging customer preferences You received this email because you have an existing business relationship with Chief Marketer, a division of Access Intelligence. Periodically, we will inform you of special shows, products and other offers that we believe you will find helpful in your business or career. To STOP receiving promotional e-mails from Chief Marketer, please click here. Chief Marketer | Access Intelligence | 10 Norden Place | Norwalk, CT 06855 | Privacy Statement