The Facebook mobile experience

This week's FierceMobileContent is brought to you by Open Mobile Media.

Hi Indiana, As you may know, each mobile device platform offers different capabilities for your app. So, can app developers leverage the strengths of each platform to give users a unique and engaging experience? In this presentation, Mick Johnson, product manager of mobile, Facebook explains how the company completely changed their development approach and targeted 3 key interfaces (iOS, Android and Mobile Web) to allow them to drill into the specific capabilities of each platform from smart notifications to optimized performance for the ultimate user experience. Hear from Mick and how to build a better mobile experience: openmobilemedia.com/FacebookUX Which platform do you prefer to develop for? Thanks, Andy Andrew Pym | Conference Director Open Mobile Media apym@openmobilemedia.com (Global) +44 (0)20 7375 7599 | (USA Toll Free) 1 800 814 3459 ext 7599 Open Mobile Media is a registered company in England and Wales -\– Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK

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