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2013/11/20

| 11.20.13 | Google Fiber launches subscriber acquisition push

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November 20, 2013
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This week's sponsor is Amdocs.

Webinar: Is your strategy for small and medium-sized businesses bringing rewards?
Wednesday, December 4th, 11am ET / 8am PT / 4pm GMT

Gain insights into where service providers are currently experiencing problems in the sales cycle, with a benchmark for the SMB market by sector, as well as ideas on how to increase efficiency. Register Today!


Today's Top Stories

  1. Minson: TWC seeing increased wideband and broadband-only subscribers
  2. Google Fiber launches subscriber acquisition push in Kansas City
  3. DirecTV to offer out-of-home live streaming from 30 networks
  4. Verizon Wireless opens destination store at Mall of America
  5. LRG: Comcast, Charter, Verizon led broadband subscriber growth in Q3 2013

Also Noted: Cycle30
Spotlight On... Distributors, networks work to create TV Everywhere experience
Nickelodeon says kids watching more TV; Suddenlink to increase subscription fees and much more...

The 25 Most Powerful People in U.S. Wireless and Wireline 2013
This list is a compilation of who we think are the innovators and leaders in the U.S. wireless and wireline markets. We realize that the telecom industry is a global business, and many of our candidates oversee international companies, but we selected people based upon their influence here in the United States. You may not agree with all our picks but we can assure you that this list was not compiled lightly. The Fierce editors scrutinized every person we selected to make sure we could justify their position. Let us know if you disagree with our picks or think we overlooked someone. Special Report

Follow @FierceCable on Twitter!

 

News From the Fierce Network:
1. AT&T responds as Wheeler sets pace for TDM to IP transition
2. Verizon's Shammo: We won't buy other providers to expand internationally


This week's sponsors are Ateme, Harris Broadcast, Kontron, Ramp, Vubiquity and PacketVideo Corporation.

eBook | Making Money from Multiscreen

Cable operators and networks are slowly building a platform that could make multiscreen programming and advertising a much bigger business. Learn more today.



Sponsor: AT&T

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> Whitepaper: OTA Updating Simplified - Using SaaS to Update Android Devices
> eBook: Transitioning to 100G and Beyond: The Big Picture
> Whitepaper: Your Guide to iOS 7
> Whitepaper: Customer Experience for Service
> Whitepaper: Know What Customers Want Before They Do
> Whitepaper: The Future of Sales Performance Management
> Whitepaper: 5 Things to Look for in a Video Management Solution
> eBook: Partnering For DPI Deployment
> Discover the Advantages of Software Encoding for IPTV and Cable
> eBook: eBook | Driving The Business Case For The Connected Car

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> Account Executive – Cablevision - Edison, NJ
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Today's Top News

1. Minson: TWC seeing increased wideband and broadband-only subscribers


Time Warner Cable (NYSE: TWC) is seeing an increased number of subscribers order wideband Internet tiers, along with customers who cancel pay TV service but keep a cable modem, CFO Arthur Minson said Wednesday at the Morgan Stanley Technology, Media & Telecoms Conference in Barcelona.

"We have seen about a 100 percent increase in the aggregate number of wideband subscribers that we have," Minson said, referring to TWC subscribers who take its 30, 50, 75 or 100 Mbps high-speed Internet tiers. "As people consume more, they're willing to pay more," he added.

TWC counts 14.5 million total customer relationships, including pay TV, high-speed Internet and telephone customers. About 9 million subscribe to a bundle of more than one service, and TWC has 5.5 million "single-play" subscribers, Minson said. About 3 million of those single-play customers take a pay TV subscription, and 2.5 million are high-speed-Internet-only customers, Minson said.

"I look at that entire group of single-plays as an area where we can go back and market to, and upsell," Minson said.

He noted that about half of TWC's broadband-only customers buy a pay TV subscription from a competing provider, and that some terminated their pay TV subscriptions.

When asked to describe the profile of a typical broadband-only customer, Minson said many of them are younger and live in multiple dwelling units. "In general they tend to move a little more… they tend to maybe live in more MDUs, which sort of implies a younger, more mobile customer," he added.

Related articles:
TWC turning to free Samsung tablets and aggressive targeting of DSL homes to counter sub losses
Britt: TWC open to mergers that 'make money for our owners'
Time Warner Cable bleeds 191K video subs and Internet growth slows in Q2 2013

Read more about: Time Warner Cable, Arthurn Minson
back to top


This week's sponsor is AT&T.

eBook | Driving The Business Case For The Connected Car

Outfitting automobiles with wireless connectivity has become a No.1 priority for car makers. Learn the latest on the connected car space and what it means for wireless operators, car makers and consumers. Download this eBook today.



2. Google Fiber launches subscriber acquisition push in Kansas City


Google Fiber (Nasdaq: GOOG) launched a campaign aimed at boosting its subscriber count in the Kansas City area by the end of the year, announcing Wednesday that it will give new customers who order its 1-Gig Internet and pay TV service by Dec. 22 a free Nexus 7 tablet.

"The tablet will eventually double as your Google Fiber remote, but we bet that you'll be able to find some other useful things to do with it in the meantime," Rachel Hack, Google Fiber Kansas City community manager, wrote in a blog post. She noted that Google may not be able to install its service in new homes until spring 2014.

The promotion is available to all 180 Google "fiberhoods" in the Kansas City area, including those where deadlines have already passed for signing up for Google Fiber, Hack said.

Google's move could help it compete with Kansas City incumbent Time Warner Cable (NYSE: TWC), which recently kicked off a promotion with Samsung in which it is offering new subscribers free Galaxy tablets.

Google is charging $120 monthly for its Internet and pay TV bundle, the same price it placed on Google Fiber when it launched in fall 2012.

For more:
- see the blog post

Related articles:
TWC: New subs will have to wait 60 days for free Samsung Galaxy tablets
Google Fiber to begin taking orders from Comcast Provo subscribers in January
Google Fiber launches $10 monthly sports tier
Google Fiber kicking off mobile marketing tour

Read more about: Google Fiber, Time Warner Cable
back to top



3. DirecTV to offer out-of-home live streaming from 30 networks


DirecTV (Nasdaq: DTV) said it will begin delivering on Friday live feeds from 30 cable networks to subscribers using mobile devices both inside and outside their homes.

The satellite TV provider's improved DirecTV Everywhere app will also allow subscribers to stream 100 networks on devices within their homes. The 30 networks that will be available for out-of-home streaming include HBO, Showtime, Starz, Tennis Channel and cable networks owned by Scripps Networks.

DirecTV's move could help it compete with the TV Everywhere offerings from rivals such as Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC) and AT&T (NYSE: T), which have struck deals with programmers that include rights to distribute content outside the home. In addition to increasing the amount of content it offers through its DirecTV Everywhere apps on iOS and Android devices, DirecTV said subscribers can access about 19,000 streaming video titles on its DirecTV.com portal.

In January, DirecTV bought an equity stake in ad-insertion technology vendor FreeWheel, which could help it monetize TV Everywhere content.

For more:
- see the release

Related articles:
DirecTV pushing programmers for over-the-top video rights
DirecTV buys equity stake in FreeWheel to drive TV Everywhere advertising
DirecTV trademarks COPILOT second-screen app
Time Warner Cable first distributor to license TV Everywhere content from Discovery
Comcast launching out-of-home streaming with rebranded Xfinity TV Go app
AT&T adds live and out-of-home programming to U-verse apps
Verizon adds out-of-home viewing to FiOS Mobile apps

Read more about: DirecTV, TV Everywhere
back to top



4. Verizon Wireless opens destination store at Mall of America


Verizon Wireless (NYSE: VZ) opened its first "destination store" at the Mall of America in Bloomington, Minn., Wednesday.

Verizon, destination store, Mall of America

Verizon opened a destination store at the Mall of America.

While the store features a display promoting joint pay TV and wireless products that Verizon markets through a partnership with Comcast (Nasdaq: CMCSA), the company isn't marketing its FiOS pay TV or Redbox Instant streaming video service at the store.

"The idea of showing customers how they can utilize video on their devices is still an important concept. We will continue to evolve our video strategy," Verizon Wireless EVP and COO Marni Walden told FierceWireless reporter Phil Goldstein in an interview at a press event Verizon held at the Mall of America on Tuesday.

The destination store features several zones that tout devices that can be connected to Verizon's LTE network. Verizon Wireless said it will soon open similar stores in Chicago, Houston and other cities.

Verizon also operates FiOS retail stores in markets where it offers fiber-based pay TV and high-speed Internet service. A Verizon spokesperson didn't respond to a request for comment about whether Verizon also has a new retail strategy for its FiOS stores.

For more:
FierceWireless has this story

Commentary: Is Verizon using Redbox Instant and Ellipsis to build a virtual pay TV platform?

Related articles:
Cox, Time Warner Cable open new retail stores
Dish Network folding Blockbuster retail and DVD business

Read more about: Verizon Wireless
back to top



5. LRG: Comcast, Charter, Verizon led broadband subscriber growth in Q3 2013


Broadband subscriber growth slowed in the third quarter, with 17 of the largest cable operators and telcos gaining about 520,000 net high-speed Internet subscribers, a decrease of about 10 percent compared to Q3 2012, Leichtman Research Group said Tuesday.

Comcast (Nasdaq: CMCSA) led cable operators in net high-speed Internet subscriber additions, gaining 297,000. It was followed by Charter Communications (Nasdaq: CHTR), which posted 98,000 net subscriber additions; Suddenlink (21,900); and WideOpenWest (16,000).

Time Warner Cable (NYSE: TWC), which lost both pay TV and broadband subscribers during its dispute with CBS Corp. (NYSE: CBS), lost 9,000 broadband subscribers in Q3, including customers signed by its commercial division, LRG said.

While telcos continue to grow fiber-based broadband subscribers, losses from their DSL businesses have impacted growth. Verizon (NYSE: VZ) led telcos in broadband subscriber net additions in Q3, picking up 56,000, LRG said. It was followed by CenturyLink (NYSE: CTL), which gained 33,000, and Frontier, which had 26,500 net subscriber additions.

"With top providers now having over 83.6 million subscribers, the broadband industry continues to grow, but at a slightly slower pace than a year ago," LRG President Bruce Leichtman said.

For  more:
- see the release

Special Report: Cable in the third quarter of 2013

Related articles:
LRG: 78% of U.S. homes have broadband Internet
Minson: TWC seeing increased wideband and broadband-only subscribers
LRG: Top cable operators lost 555K video subs in Q2 2013

Read more about: Comcast, Suddenlink
back to top



Also Noted

This week's sponsor is Cycle30.

Whitepaper | How Can Billing Support Marketing in the Mobile Age?

Service providers must adapt to new business models as they approach new opportunities in M2M, Business Intelligence, Mobile Advertising, and OTT Video. Is your BSS (Billing Support System) ready to respond to the challenge? Find out how some are ready to respond - and even lead the way. Learn more today!


SPOTLIGHT ON... Distributors, networks work to create TV Everywhere experience

In today's spotlight, FierceOnlineVideo editor Josh Wein takes a look at the nascent TV Everywhere industry, which he argues is finally starting to take off. Aside from gaining the rights to programming and distribution agreements, Wein identifies the battle between distributors and networks, both of which are trying to create independent apps for their subscribers, as one of the main conflicts in TV Everywhere. "If distributors are successful in negotiating the rights for more out-of-home streaming, they'll eventually be able to offer what amounts to their full pay-TV lineup on any device, anywhere," Wein writes. "Meanwhile, networks are pushing their own branded apps so that when viewers power up their iPad or Roku, they interact only with the network's own app and content." Read the full Editor's Corner here

Quick news from across the Web.

> Media consumption among kids has grown to 35 hours per week, and TV usage has increased by 12 percent in the last nine years, according to a research report from Nickelodeon. News release

> Suddenlink said it will raise pay TV subscription fees in Texas in December. Article

> Amdocs unveiled a new small cell solution and Smart Net product, which it described as an intelligent Wi-Fi offload solution. News release

Telecom News

> Tom Wheeler, the FCC's new chairman, wants to get the TDM to IP transition moving and has proposed that the regulator issue an order on the matter at its upcoming meeting in January, a move that AT&T applauded. The incumbent's own IP migration has been stymied by the Commission's slow pace on the matter. Read more

> Australia's NBN Co. has invited the country's retail service providers to take part in a three-month fiber to the building (FTTB) pilot that it plans to start in January. Read more

Online Video News

> The chorus calling for the U.S. Supreme Court to hear a challenge to Aereo's legality grew louder last week, with the NFL and Major League Baseball among the highest-profile voices joining in. Read more

And finally… TiVo Research and Analytics released a report that gauges the effectiveness of on-air broadcast TV promos for the fall 2013 season. News release


Webinars


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> Is your strategy for small and medium-sized businesses bringing rewards? - Wednesday, December 4th, 11am ET / 8am PT / 4pm GMT

Gain insights into where service providers are currently experiencing problems in the sales cycle, with a benchmark for the SMB market by sector, as well as ideas on how to increase efficiency. Register Today!

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This webinar will delve into the challenges of LTE roaming as well as explore potential solutions. Register Today!



Marketplace


* Post listing: Click here.
* General ad info: Click here.

> Whitepaper: OTA Updating Simplified - Using SaaS to Update Android Devices

As Android becomes more and more popular and the preferred OS choice for many other non-mobile devices, like smart watches, ruggedized devices, cameras, TVs and others, having an over-the-air (OTA) update capability has become essential to every new Android manufacturer. Download this white paper today to learn more.

> eBook: Transitioning to 100G and Beyond: The Big Picture

As the industry moves forward to meet the enormous demand for data with video, mobile and cloud, the core networks need to transition from 10 Gbps to 100 Gbps - and beyond. Download this eBook to learn how Cisco helps provide industry-leading 100G performance and support.

> Whitepaper: Your Guide to iOS 7

he new version of iOS marks a notable improvement over the last in terms of aesthetics and features, and this guide should get you up to speed with the changes and additions to what Apple calls the world’s most powerful mobile OS. Download today!

> Whitepaper: Customer Experience for Service

This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience and the Oracle approach for empowering new service experiences. Download today!

> Whitepaper: Know What Customers Want Before They Do

Today's consumers only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Discover the framework for creating effective NBOs for B2C and B2B companies. Download today.

> Whitepaper: The Future of Sales Performance Management

Download this document to learn new technologies and tools that are improving sales managers' ability to measure and enhance the performance of their sales teams. Download today.

> Whitepaper: 5 Things to Look for in a Video Management Solution

With all the many different providers of video management solutions out there, we understand how the selection process can be overwhelming for many. Learn the five core components that should be in every video management solution. Download and learn more today.

> eBook: Partnering For DPI Deployment

DPI in the marketplace is expected to boom in the near term. To achieve successful deployment, DPI must be tightly integrated with the specific capabilities carriers want to offer. Download to learn more!

> Discover the Advantages of Software Encoding for IPTV and Cable

Learn how multi-purpose software encoders running on standard IT hardware offer greater speed, quality, scalability, and flexibility – plus reduced costs and greater operational efficiency – over single-purpose hardware encoders. Download the free white paper to learn more.

> eBook: eBook | Driving The Business Case For The Connected Car

Outfitting automobiles with wireless connectivity has become a No.1 priority for car makers. Learn the latest on the connected car space and what it means for wireless operators, car makers and consumers. Download this eBook today.



Jobs


* Post listing: Click here.
* General ad info: Click here.

> Account Executive – Cablevision - Edison, NJ

The Account Executive is responsible for selling Optimum Lightpath Products and services to mid market companies in an assigned geographic area. This position will sell to new accounts as well as to existing accounts as assigned. The AE-II will generate leads by cold calling, networking and referrals as well as closing leads generated through various marketing initiatives...Learn More

> Need a job? Need to hire? Visit FierceWirelessJobs

Announcing FierceWirelessJobs, the new FierceMarkets careers site. Find the perfect job or post your openings at http://www.fiercewireless.com/jobs.

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