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| Lessons in Suspicious Traffic and Viewability
OpenX is excited to host a joint webinar with one of our leading partners, Integral Ad Science, as part of our series on traffic quality. Integral Ad Science (formerly AdSafe) is a leading global provider of actionable advertising intelligence for buyers and sellers of digital media.
According to their recent semi-annual research, improvements in traffic quality continue to rise -- with ad viewability increasing by as much as 5% year-over-year -- while cases of suspicious traffic are on the decline.
Join our 45-minute webinar discussion to learn more insights including topics like: - The rising tide and trends of the digital ad industry
- Lessons and misconceptions about suspicious traffic and viewability
- Why buyers and publishers should care and how they can benefit
- Industry recommendations and solutions
- Live Q&A
Speakers: John Murphy – Vice President, Marketplace Quality, OpenX, Joseph Quaglia –Director of Business Development, Integral Ad Science
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