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Editor's Corner  IT behemoth Cisco and automaker giant Toyota are locked in a struggle over a chunk of radio spectrum known as the dedicated short-range communications (DSRC) spectrum (5.9 GHz band).
Cisco wants the spectrum band to open up to sharing with Wi-Fi devices, while Toyota wants to keep the spectrum for use by wireless auto safety technology. Automakers have been working on technology that would enable vehicles to communicate with each other in the DSRC band in order to avoid accidents. They are expressing concern that sharing the spectrum with unlicensed wireless devices could lead to interference that would jeopardize wireless vehicle safety systems that use that spectrum. Cisco and the many other companies that depend on Wi-Fi for their products want the band opened up to sharing with Wi-Fi devices. They argue that the spectrum can be shared without significant interference with other users. The next generation of Wi-Fi, 802.11ac, already uses the 5 GHz band to provide mobile broadband speeds. The FCC is proposing making an additional 195 megahertz of spectrum available for Wi-Fi in the 5 GHz band, a 35 percent expansion. However, this expansion would push Wi-Fi use into the 5.9 GHz band, something that automakers oppose. The House Energy and Commerce Committee was a leader in pushing the FCC and the National Telecommunications and Information Administration (NTIA) to open up the 5 GHz spectrum to greater Wi-Fi use. The committee's subcommittee on communications and technology held a hearing last week to examine the FCC's proposal to expand Wi-Fi use in the 5 GHz band. "The 5 GHz ecosystem is teeming with existing uses. From critical government radar systems to commercial satellites, there are a host of licensed services that are already deployed in this band," explained subcommittee Chairman Greg Walden (R-Ore.) in his opening statement (.pdf). "Today we will also hear from one of the promising, but unrealized, licensed uses of this band: intelligent transportation systems for smarter, safer vehicles. However, it is important to also note that 5 GHz is also currently being used for Wi-Fi and other unlicensed uses. Thanks to technical rules that limit power and require certain mitigation technologies, these systems are currently meeting our licensed and unlicensed needs without interfering with one another," Walden added. John Kenney, principal researcher at the Toyota InfoTechnology Center, argued in his prepared testimony (.pdf) that interference "that results in delayed or missed driver warnings will undermine the system's entire foundation, rendering it essentially useless and putting the entire future of DSRC technology in the United States at risk. Although we are strongly committed to the technology, the automobile industry cannot responsibly deploy 'safety-of-life' DSRC technology unless the possibility of harmful interference from unlicensed devices is ruled out." Bob Friday, vice president and chief technology officer for Cisco, argued (.pdf) that the widespread use of mobile devices by various industries and education institutions have led to a shortage of spectrum for Wi-Fi device use. Cisco predicts that by 2017 two-thirds of all Internet traffic will be carried over Wi-Fi networks. "There is a looming spectrum crunch, which if not addressed, will slow productivity, economic growth and American technology leadership...Adding more spectrum for broadband and Wi-Fi is critical for future growth of mobile networks and the American economy," Friday testified. While there are strong arguments on both sides, it seems to me that the interference issue has to be studied by the FCC very closely because lives would be at stake. If non-interference cannot be guaranteed, perhaps other spectrum could be found to accommodate the explosion in Wi-Fi use. - Fred Read more about: Toyota | | | | This week's sponsor is Moovweb. |  | Whitepaper: Creating the Right Mobile Strategy
Creating compelling mobile experience is no longer an option; your customers, business partners and employees are demanding it. But what is the right strategy? Should you be investing in custom APIs? What is the right way to think about mobile apps versus mobile sites? Get Answers Today! | | Today's Top Stories The mobile advertising market is a hot bed of activity, with 21 mergers and acquisitions and 57 investments reported so far this year, according to advisory firm Mooreland Partners. For the fourth quarter, the advisory firm expects another three M&A deals and 26 more investments, propelling 2013 to a record year for the market. The mobile advertising market "has overcome early hurdles and it has a number of core factors that continue to drive growth," Todd Feldman, managing director at Mooreland Partners, tells FierceMobileIT. "The result of that is a tremendous amount of investment and M&A activity, and you can see that 2013 is likely to be a record year on both fronts. As we look forward, we expected a continuing amount of high activity," Feldman adds. The mobile advertising market is forecast by Mooreland Partners to grow 62 percent year-over-year, reaching $13.6 billion this year. Next year, the advisory firm expects mobile advertising to be driven by the following trends: performance-driven models; social analytics, intelligence and social data monetization; real-time bidding and exchange platforms; revenue optimization and media buying solutions and app discovery and recommendation. "There is a need for companies within mobile advertising to increase fill rates. Today, fill rates remain relatively low. Programmatic buying represents an opportunity to increase those fill rates in an efficient manner," Feldman relates. "As you evolve to the tablet, which is an early but substantially growing market, the capabilities of those devices support more interactive, richer types of campaigns, and that is what we are seeing with rich media advertising," he adds. For more:
- see Mooreland Partners' stats Related Articles:
Location-based smartphone sensor fusion presents 'huge potential' for mobile commerce, says ABI
Top computer/consumer electronics advertisers focus big-budget ad campaigns on mobile Read more about: investment, mergers and acquisitions
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Executive benefits are nothing new. There are concierge services to make time in the C-suite more comfortable and golden parachutes when the executives leave, but one unexpected perk is doled out by the IT department: bring your own device. A new survey from enterprise mobility company Visage finds that companies with BYOD programs are spending significantly more on executive mobility, even though executives are using their devices less than workers at other levels. "Plans for CEOs were two-and-a-half times more expensive than plans for director- and manager-level employees, even though CEOs were averaging lower usage rates for both voice and data, and sending roughly half the number of texts," writes Neil Cohen, vice president of marketing at Visage in Wired. The cause of these mobile inequalities, says Cohen, is an inconsistent BYOD policy. While many companies are focused on standing up solid privacy, security or terms of use policies, they're wishy-washy when it comes to hardware, bandwidth and voice service reimbursement. Wi-Fi is another cost center, as executives tend to travel more and rack up Wi-Fi fees on planes and in hotel lobbies, notes Cohen. Naturally, the CIO is in a difficult spot if he or she has to tell the CEO what he or she can and can't charge to expense accounts. Cohen argues that companies should be looking at mobile as an investment, rather than a cost center. By saddling employees with work expenses, they're putting employee productivity and satisfaction at risk. He also suggests enterprises eliminate a one-size-fits-all approach and tailor mobility usage to the individual employee. But it's Cohen's third suggestion that's probably the most important--and common sense. Have a clear mobility policy. There's no reason the IT department can't partner with finance to ask "what can we afford to cover?" and human resources to ask "what should we cover?" By collaborating with these teams it will be easier to set, and stick to, a consistent, well communicated BYOD policy. For more:
- read the Wired article Related Articles:
A majority of IT pros are frustrated with their current BYOD security product, survey says
High-performing IT organizations embrace, support BYOD, says Accenture
BYOD stresses enterprise Wi-Fi networks, spurs gear deployment Read more about: executive compensation, Neil Cohen
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Two-thirds of IT executives say they are either very or extremely concerned about mobile malware, viruses and spyware infecting their networks, and a similar percentage is at least very concerned about corporate data leakage from mobile devices, according to a survey of 213 U.S. IT managers conducted by Forrester Research on behalf of security firm Lookout. Sixty-two percent of IT execs surveyed are at least very concerned about employees connecting to public Wi-Fi networks and 55 percent are at least very concerned about theft or loss of mobile devices. In fact, 60 percent of those surveyed experienced lost or stolen mobile phones in the past year. A full 90 percent of companies permit BYOD in the workplace, yet only half require employees to enroll in a BYOD security program. Mobile security breaches are costly, with 47 percent of respondents reporting lost productivity and 26 percent reporting financial loss as the result of an incident. Check out Lookout's full-size graphic here. 
Read more about: BYOD
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| Also Noted | This week's sponsor is Intel and Atos. |  | Webinar: Next Generation Data Center - Innovation, Transformation, and Management
Now Available On-Demand Engage directly with Atos and Intel team members and see a live demonstration in unique approaches to innovation and transformation within the Data Center. Register to watch Now! |
>> Microsoft app lets you control presentations, but you've gotta have a Windows Phone 8 device Microsoft developed an app called Office Remote that enables Windows Phone 8 users to control presentations from their mobile phones. "The app lets you control Word, Excel and PowerPoint from across the room so you can walk around freely during presentations," explains Bert Van Hoof, Office Group program manager, in a blog. The app requires that you use a Windows Phone 8 device, have Office 2013, a Bluetooth-enabled PC and install a desktop add-in for Office Remote on the PC. The app became available on the Windows Phone Store on Monday. Read more about Office Remote. [More on Microsoft Office: Office Web Apps finally gain real-time co-authoring | Microsoft Windows, Office, Internet Explorer affected by November's Patch Tuesday] >> iPad users dominate mobile online sales from marketing email A majority of mobile online sales originating from marketing emails take place on an iPad, according to a report by email marketing service provider Yesmail Interactive. The company analyzed 5 billion marketing emails and found that 16 percent of sales volume generated by emails resulted from a click on a mobile email. For smartphone purchases originating through email, 59 percent occurred on an iPhone and the remainder on an Android phone. The average dollar amount of an order originating from email is lower on mobile devices, but revenue per mobile click is almost double that of a desktop click, the report found. Read more about Yesmail's report. [More on mobile marketing: Top computer/consumer electronics advertisers focus big-budget ad campaigns on mobile | Mobile steps up, but marketers slow to react] >> Retailers increasingly adopt mobile technology, strategy Propelics said that it is seeing "strong adoption" for its enterprise mobile strategy and mobile apps products in the retail market. Recent retail customers signed up by Propelics include Family Dollar, Payless ShoeSource and Hallmark. "We are experiencing rapid-growth, tracking to open 500 new stores in 2013. We believe leveraging [mobile] technology to help in this expansion process could deliver significant cost savings," says Bill Lord, DVP IT for architecture and engineering at Family Dollar. Read more on Propelics' retail push. [More on mobility and retailers: Location-based smartphone sensor fusion presents 'huge potential' for mobile commerce, says ABI | Mobile devices will enhance, not replace, PC-based online shopping this holiday] >> BYOD, MDM, big data and app management drive enterprise mobility BYOD, mobile device management (MDM), big data and mobile application management (MAM) are driving the growth of enterprise mobility, according to a new report from Reportlinker.com. BYOD has numerous implications for the enterprise, with security being a key issue. MDM provides a management layer to control the user environment and protect corporate data and assets. The report recommends that enterprise mobility strategy include the design, building and integration of mobile applications as well as app management. Read more on the Reportlinker.com report. [More on enterprise mobility: Most enterprise mobile apps are vulnerable to common exploits, warns HP | Enterprise mobility fuels demand for mobile app development platform vendors] >> Samsung pushes for mistrial in Apple patent case Samsung pushed for a mistrial in the $1 billion patent court case with Apple based on closing arguments made by Apple's attorney this week, CNET is reporting. Judge Lucy Koh is overseeing a retrial of $450 million of the $1 billion jury award to Apple for infringement of its smartphone patents by Samsung. In closing arguments, Apple attorney Harold McElhinny said that the U.S. TV manufacturing industry died because it didn't protect its intellectual property from foreign companies. The Samsung attorneys said the remarks were xenophobic and racist. Koh denied Samsung's motion but instructed the jury not to pay attention to where the companies are based, race or related issues. Read more about Samsung's motion. [More on mobile patent disputes: Judge throws out Apple motion against iOS app patent troll Lodsys | Court rules Apple, Samsung do not have to disclose financial information] >> Nokia shareholders okay Microsoft deal (Wireless Week)
>> What are the obstacles developers face with enterprise mobile apps? (Enterprise Apps Tech)
>> Kindle Fire update: Not Android by design (ZDNet)
>> FreedomPop introduces new BYOD plan: Gives you free voice, text and data (Android Authority)
>> Third-party apps: now easier to find and more secure (Google) Social Scan: 
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