Today's Top Stories Most enterprises plan to increase their investments in mobile technologies over the next 12 to 18 months, according to a survey of 600 senior managers surveyed by IBM. Mobile strategy leaders, defined as enterprises that have established a clear mobile strategy, say that mobility has "fundamentally changed how they do business," and most report "measurable returns on mobile investments," according to the IBM release. "In many companies, CIOs still play a prominent role in the development of mobile strategy. But for mobile strategy leaders, they tend involve more people, including the chief marketing officer. We heard about the importance of getting that voice of the customer into the hands of the engineer because of the importance of the customer experience in the mobile world," Eric Lesser, research director for the IBM Institute for Business Value, tells FierceMobileIT. "We are seeing parallels between the mobile environment today and the early days of e-commerce in the last 1990s. You have a lot of activity, much of it consumer oriented, with a fair amount of fragmentation going on internally within organizations. You have different groups producing different apps, but not a lot of coordination going on across the organization in terms of developing a clear and coherent mobile strategy that takes into account not only what people are doing with consumers but also how mobile can be leveraged more effectively internally," Lesser explains. Around half of the respondents report a greater than 10 percent gain in employee productivity as a result of mobility, while 58 percent of respondents select "faster response time to customers" as a key benefit of mobility. "The return on investment that clients are getting with mobility turns out to be really significant," Kevin Custis, IBM Social Business and Mobile practices leader, tells FierceMobileIT. "There is a need to get the business case right for mobility," he adds. For more:
- see the IBM release
- check out the full report (reg. req.) Related Articles:
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Following quickly (in bureaucratic terms) on the Federal Aviation Administration's (FAA) decision to lift most of its restrictions on the use of mobile devices on airplanes, the Federal Communications Commission (FCC) put the issue of ending the ban on cell phone use on planes in its December meeting agenda. The FCC says it will consider a proposal "to revise outdated rules and provide airlines with the ability to permit passengers to use mobile wireless services via onboard airborne access systems." According to a report by The Washington Post, the proposal would allow passengers to make calls and use their cellular data plans once a plane reaches 10,000 feet, but restrictions would remain for takeoffs and landings. Earlier this month, the FAA decided to allow airline passengers to use their personal electronic devices through the flight, lifting restrictions that prohibited their use during takeoff and landing. The FAA decision was based on a recommendation by a panel of experts that included representatives from the airlines, aviation manufacturers, passengers, pilots, flight attendants and the mobile tech industry. The FAA left it up to the airlines to certify that their aircraft could operate safely with electronic devices turned on throughout the flight. Southwest recently announced that it would allow passengers to use their electronic devices to access Wi-Fi from gate to gate, the first U.S. airline to do so. One big gap in mobile device freedom in the skies was the FCC's restrictions on making cell phone calls during the flight. That could change as the FCC considers revising those rules at its December meeting, scheduled to be held Dec.12. Not everyone is thrilled at the prospects of cell phone calls during flights. A disgruntled passenger filed a petition with the White House opposing the FCC's proposal. "During flights, passengers are forced into a restricted space, often for long periods of time. Forcing them to listen to the inane, loud, private, personal conversations of a stranger is perhaps the worst idea the FCC has come up with to date. This would make an already cranky, uncomfortable travel experience exponentially worse and as a frequent flier and concerned citizen, I think the administration needs to nip this in the bud," the petition reads. As of Nov. 22, the petition has 176 signatories, well short of the 99,284 needed by Dec. 21 in order for the White House to pay attention to it. For more:
- see the FCC's announcement
- read The Washington Post article Related Articles:
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Mobility is causing a shift in power within the enterprise away from IT, resulting in heightened concerns about the privacy and security risks introduced by mobile devices. This shift is reflected in corporate budgets, as business units outside of IT will more than double their spending on new mobility initiatives, outpacing the IT budget, over the next 3 years, according to a survey of 1,300 senior IT decision makers by Vanson Bourne on behalf of CA Technologies. As IT has less of a say in enterprise mobility spending, security and privacy are becoming a primary concern of IT pros. One-third of respondents cite security and privacy as an obstacle to implementing enterprise mobility, and 40 percent say mobility requires a redesign of security strategy and policies. In addition, IT is shifting its role within the organization. Around one-third of respondents say that they are changing the structure of the IT organization and realigning roles as well as changing how IT interacts with other departments. As part of this shift in roles, IT is taking the lead in developing mobile apps for the enterprise. Close to two-thirds of respondents cite mobile apps for customers or employees as their number one priority. "IT is becoming the originator of creative, functional and enterprise-ready mobile apps for internal and external customers. IT is the source, not simply the supporter or supervisor," the report explains. For more:
- see CA's release
- check out the report (reg. req.) Related Articles:
Most enterprise mobile apps are vulnerable to common exploits, warns HP
Enterprise mobility fuels demand for mobile app development platform vendors Read more about: CA Technologies, enterprise mobility
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