Emerging platforms every brand needs to know

November 18, 2013 Issue Subscribe | View online Emerging platforms every brand needs to know By Ian Tenenbaum Brands frequently enter unfamiliar territory in the ever-changing marketing world. To keep pace with early adopters, here's a guide to the latest platforms hitting the market. The fundamental disconnect between buyers and sellers By Eric Picard No matter the media buying model, there's an information gap between buyers and sellers. Here's why we need to close it. Why entertainment marketers are abandoning the CTR By iMedia Editors Remarkably, the click-through rate is still alive and well as a metric for "success." Here's how entertainment marketers are showing us a future beyond it. Blog Posts Advertising, TV, and Mobile: The Perfect Marriage By Ashley Eckel If you live in New York City like I do, you have probably noticed several signs that the season has changed from summer to... Warning: Your Hasty Move to Responsive Design Could Backfire By Devanshi Garg A recent study by Nielsen found that in the U.S.,61 percent of mobile phone users own smartphones. So it shouldn't come as a... Four Reasons Marketers Should Focus on Brand Advocacy By Richard Beedon As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their... The 5 Most Effective Tips on Learning How to Think Rather Than What to Think By Michael Vaughan Starting at an early age, the accepted standard both of teaching and learning focuses on what to think. In some cases, this... Cover Stories Social media backfires: The 10 greatest hits Terrible marketing decisions that led to layoffs The 10 most innovative marketing emails of 2013 The grand conspiracy of SEO agencies 7 huge problems marketers desperately need solved Latest Jobs Senior Director or Vice President of Marketing Manager Digital Audience Development Online Marketing Manager Social Media Marketing Manager Director of Marketing/Communications More jobs >> Upcoming Summits iMedia Agency Summit Dec 8-11, 2013, Scottsdale, AZ iMedia Brand Summit Feb 9-12, 2014, Amelia Island, FL iMedia Content Summit March 2-5, 2014, Hungtington Beach, CA Full calendar >> Resource Connection Silverpop    Premium Sponsor   Email Marketing and Service Providers Accuen Data providers MRM Worldwide Brand marketing More companies >>

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