Twitter says it can now verify user's age inside its app Twitter has announced the launch of a streamlined age-screening tool for alcohol and other adults-only brands. Rather than having to navigate direct messages and separate age-confirmation screens, users will get a simple pop-up interface to confirm they are of legal drinking age for their country. TechCrunch (11/25)  | Keep your content marketing inspiring, helpful, and entertaining
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 | Facebook is still cool, Sheryl Sandberg says Facebook hasn't lost its edge among teens, says Chief Operating Officer Sheryl Sandberg. There will always be "newer" and "shinier" companies around, but Facebook's teenage user base remains stable and highly active, Sandberg says. "I think if you look at the way teenagers continue to use Facebook, we are useful to them," she says. All Things D (11/22) Meet the man who harpooned Twitter's "Fail Whale" Twitter's server-crash "Fail Whale" used to be a regular sight, but engineering chief Christopher Fry has overhauled the social network's back end and recently evicted the whale from the company's servers. "It had a long history and some of our users feel very connected to it. But in the end, it did represent a time when I don't think we lived up to what the world needed Twitter to be," Fry says. Wired.com (11/25)  | Facebook's Referral Traffic Slips as Pinterest Gains Ground
Pinterest's share of social referrals to websites rose to 14% in Q3, while top social referral source, Facebook, appears to keep slipping. While Google+ remains important because of its potential to influence search results, it only generated about 1% of social referrals. 30% of Q3 social referrals were from mobile devices, double the previous year. Download RKG's Digital Marketing Report for more insights, analysis and charts on social media, mobile, search, display and more. |
 | Calif. wineries raise a glass to social media California's Napa Valley wine producers are slowly but surely getting the hang of social media marketing, industry experts say. While tourists continue to flock to Napa for real-world tasting sessions, wineries are learning that following up with online outreach can help build relationships and boost sales. "Your online experience needs to reflect your offline experience, and wineries are behind that trend," consultant Erin Middleton says. Napa Valley Register (Calif.) (11/23)  | Capitalizing on cross-channel retail opportunities
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 | Avoid These Black Friday, Cyber Monday Marketing Mistakes
IBM did post-mortem studies of Black Friday and Cyber Monday last year. The resulting insights about online consumer behavior differed somewhat from conventional wisdom.
Social media wasn't at all effective at driving sales. Consumers used mobile devices to shop at unprecedented levels and flocked to businesses that offered them the best deals and discounts... Read the full post.
Surprising Stats About Customers' 2014 Digital Habits
The Pew Internet and American Life Project recently released a study reporting that 15% of adults don't use the Internet at all, and that another 9% don't use the Internet at home. They found that Internet use has an age component (connectivity inversely correlates with adult age) and has a socioeconomic component (income level determines whether Internet is primarily accessed at home or elsewhere)...
Read the full post.
Click here to learn more about Featured Content    Study: Facebook ads make people spend more money Facebook ads lead people to spend more money when they're later exposed to paid search marketing campaigns, a study from Kenshoo says. People who've previously seen a Facebook ad click search ads at an only slightly elevated rate, but then place orders worth 24% more than do customers who haven't previously seen social ads. Street Fight (11/22)  | Do you want to get even smarter?
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 |  | Pinterest for Business
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  | The bitter end? The period as sentence-ending punctuation has taken on new meaning in digital communications, Ben Crair writes, noting that in some cases it drops off completely in favor of a line break. "I've noticed it in my text messages and online chats, where people use the period not simply to conclude a sentence, but to announce 'I am not happy about the sentence I just concluded,' " Crair writes. The New Republic (free registration) (11/25) |  | The vast majority of U.S. teens are on Facebook. And the majority of U.S. teens use Facebook almost every day." -- Sheryl Sandberg, Facebook's chief operating officer, as quoted by All Things D | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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