"Place Pins" could appeal to Pinterest advertisers

Twitter tool allows advertisers to target TV-show discussions | Foursquare's home-screen ads offer another avenue for brands | "Place Pins" could appeal to Pinterest advertisers Created for ignoble.experiment@arconati.us |  Web Version   November 22, 2013 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By Twitter tool allows advertisers to target TV-show discussions Twitter has unveiled a "TV conversation targeting" tool that allows U.S. and U.K. marketers to send ads to users who are talking about a particular show. The tool will be available as a self-serve ad unit, meaning smaller advertisers can target a show's audience without having to buy traditional TV ads. The move "reflects a subtle shift in positioning away from the symbiotic relationship with networks that Twitter has been nurturing," Cotton Delo writes. Advertising Age (free access for SmartBrief readers) (11/21), Bloomberg (11/21) Share:      Become a member of OPEN Forum and get connected Join a community of business owners and learn to: • Leverage meaningful advice from other business owners to help you overcome obstacles in your business. • Grow your network by connecting and engaging with experts online. • Pose your business challenge to community members and get input that can inspire your next move. It's free, click here to join. Network Update Sponsored By Foursquare's home-screen ads offer another avenue for brands Foursquare is opening up its home screen to advertisers, offering another ad route to brands that don't have a retail space where users can check in. MasterCard is the first to use the unit, with a one-month campaign ending in late December that directs users to restaurants that accept the card. "We think [Foursquare] is pretty powerful even if the audience is smaller than some of the other social networks," said JR Badian, MasterCard's vice president of digital marketing. Advertising Age (free access for SmartBrief readers) (11/21) Share:      "Place Pins" could appeal to Pinterest advertisers Pinterest has created "Place Pins," a new kind of pin that lets users record the places they've visited or hope one day to visit. With users adding 1.5 million geotagged pins every day, it's expected that the new feature will prove popular with both users and advertisers. Four Seasons Hotels and Resorts, in partnership with Pinterest, was one of the first to use the tool. The Wall Street Journal (tiered subscription model)/Digits blog (11/21), Luxury Daily (11/22) Share:      Ideas in Action Sponsored By How charity CEOs make a splash on social networks An attempt to find the top nonprofit CEOs on the major social networks yielded some useful tips for all bosses who want to make a name for themselves online, according to Zoe Amar. The top executives made a point of being approachable, insightful and, above all, authentic, Amar writes. "There is no better advice than to be yourself," she adds. The Guardian (London)/Voluntary Sector Network blog (11/22) Share:      Email Remains King of Last Touch Marketing Revenue Email continues to account for the highest percentage of last touch marketing revenue at 37% in Q3, but that share has decreased for three quarters. With first touch attribution, non-brand paid search and social media saw the largest gains. Download RKG's Q3 Digital Marketing Report for more insights and analysis on mobile, search, social, display and more. Featured Content Sponsored Content from Vocus Marketing Cloud Avoid These Black Friday, Cyber Monday Marketing Mistakes IBM did post-mortem studies of Black Friday and Cyber Monday last year. The resulting insights about online consumer behavior differed somewhat from conventional wisdom. Social media wasn't at all effective at driving sales. Consumers used mobile devices to shop at unprecedented levels and flocked to businesses that offered them the best deals and discounts... Read the full post.   Surprising Stats About Customers' 2014 Digital Habits The Pew Internet and American Life Project recently released a study reporting that 15% of adults don't use the Internet at all, and that another 9% don't use the Internet at home. They found that Internet use has an age component (connectivity inversely correlates with adult age) and has a socioeconomic component (income level determines whether Internet is primarily accessed at home or elsewhere)... Read the full post.   Click here to learn more about Featured Content Research and Reports Sponsored By Social media screenings lead to discrimination during hiring, study suggests Employers were much more likely to offer candidates an interview if their social media profiles indicated they were Christian than if their profiles showed them to be Muslim, according to a study by Carnegie Mellon University. Experts say discrimination in hiring can be conscious or unconscious and advise employers not to use social media as a screening process to avoid legal problems. Pittsburgh Tribune-Review (11/22), The Wall Street Journal (tiered subscription model) (11/20) Share:      Free white paper: Retail 2020 This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it. Learn more in this free white paper. Business Tips and Advice Sponsored Content from American Express 8 Ways To Empower Your Employees To Be More Productive Bruna Martinuzzi Share:  12 Ways To Thank Your Customers Without Breaking The Bank Barry Moltz Share:  The Iceland Cometh: How Small Businesses Helped Create An Economic Miracle Mark Henricks Share:  Small-Business Owners to Congress: Obamacare Hurts Kelly Spors Share:  4 Businesses Winning With Mobile Advertising Tracey Wallace Share:  The Takeaway Sponsored By The best ideas create their own momentum "Good ideas are like cockroaches," writes Anna O'Brien -- set them loose and they'll infest every customer in sight. That's why it's important to invest your time and energy in creating excellent ideas, rather than on stressing over how to spread those ideas far and wide, O'Brien writes. "Creating the right emotion creates preference, which creates purchase intent over time. This is human basics, so don't complicate it." Sprinklr (11/19) Share:      Seven Questions Every Advertiser Should Ask About Ad Performance Evaluate your campaigns with these simple questions for maximum ROI. Download this guide to: • Learn the ad terminology needed to understand campaigns from start to finish • Determine if and where you need retargeting • Gather key insights and maximize campaign ROI Social Shareable History Channel live-tweets JFK's last day It's the 50th anniversary of John F. Kennedy's assassination, and the History Channel is marking the event by live-tweeting his fateful trip to Texas in real time, albeit with a half-century delay. Neatorama (11/22) Share:      SmartQuote If there is anything in the universe that can't stand discussion, let it crack." -- Wendell Phillips, American abolitionist Share:        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" 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