Retailer pulls the plug on its social accounts amid criticism

Share price slides as analysts cool on Twitter | Facebook deletes line about teens from privacy policy | YouTube users protest over Google+ integration Created for ignoble.experiment@arconati.us |  Web Version     November 19, 2013 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By Share price slides as analysts cool on Twitter About one-fourth of analysts rate Twitter's stock as a "sell," according to a Bloomberg analysis, and the company's stock declined 6.5% on Monday to close at $41.14. A note from Wunderlich Securities says Twitter is a strong, viable company, but that the social network still needs to prove that it can deliver on its potential. "The company must better simplify and customize its product to reach new users in the mass market to justify its current growth projections," analyst Blake Harper wrote in the note. Bloomberg (11/18), The Wall Street Journal (tiered subscription model)/MoneyBeat blog (11/18) An Invitation for SmartBrief Readers OPEN Forum is a community where you have access to advice from inside the minds of other forward thinkers — from trusted experts to peers in your field. Click here to gain access to advice and resources that can help you move your business forward. Network Update Sponsored By Facebook deletes line about teens from privacy policy Facebook modified its privacy policy last week to clarify that it can use member posts in ads unless users set limits and to remove a line about permissions for minors that had stirred up controversy. Chief Privacy Officer Erin Egan said the language on minors was seen as confusing, while privacy groups had said it would allow the social site to expand marketing to teen users. Bloomberg (11/16), The Wall Street Journal (tiered subscription model)/Digits blog (11/15), Computerworld/IDG News Service (11/15) Share:      YouTube users protest over Google+ integration An online petition protesting Google's decision to blend Google+ with YouTube's comments section apparently is on track to obtain its goal of more than 200,000 signatures. YouTube fans say the move is an attempt to popularize Google+ at the expense of the video-sharing site's users. "Google is forcing us to make Google+ accounts and invading our social life," the petition reads. The Guardian (London) (11/18) Share:      Twitter ends experiment, restricts direct messages to users who follow each other TheNextWeb.com (11/19) Share:      Email Remains King of Last Touch Marketing Revenue Email continues to account for the highest percentage of last touch marketing revenue at 37% in Q3, but that share has decreased for three quarters. With first touch attribution, non-brand paid search and social media saw the largest gains. Download RKG's Q3 Digital Marketing Report for more insights and analysis on mobile, search, social, display and more. Ideas in Action Sponsored By Retailer pulls the plug on its social accounts amid criticism Retailer KlearGear has found itself the target of intense criticism after it tried to charge a customer $3,500 for negative comments posted about the company. KlearGear now appears to have pulled the plug on its Twitter and Facebook accounts, which could spell the end for the company, John Biggs writes. "By retreating the company has essentially destroyed its own Internet reputation," Biggs writes. TechCrunch (11/19) Share:      Illinois residents turn to social media after storms Chicago Tribune (tiered subscription model) (11/19) Share:      Trouble separating advertising investment from waste? Learn how your industry peers are navigating the challenge of cross-channel measurement. Download the report, Attribution: What Marketers Need to Know about Audience Measurement, from Neustar and AdAge to take the next step in improving your attribution efforts. Download White Paper now. Research and Reports Sponsored By Scientists probe Facebook statuses for personality clues Facebook status updates can give away a lot about one's personality and background, researchers say. Data from status updates can now be used to predict a Facebook user's gender, race, sexual orientation and political beliefs with remarkable accuracy, the researchers say. Greatist (11/8) Share:      Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here.   Business Tips and Advice Sponsored Content from American Express Productivity Ninja: How I Deal With 800 Emails A Week Anita Campbell Share:  How A Service Marketplace Can Help (Or Hurt) Your Business Angela Stringfellow Share:  Teaching Methods To Make Your Child More Innovative Bruna Martinuzzi Share:  What To Do When You Start To Hate Your Own Business Mike Michalowicz Share:  This Obamacare "Fix" May Not Work For You Kelly Spors Share:  The Takeaway Sponsored By Why a social "trickle" should be part of a content strategy A content strategy doesn't end with the publication of a blog post, because users should be just as strategic and thoughtful about how to promote content and lure new readers, Garrett Moon writes. "When we blast our social messages into the ether, we need to have just as much strategy behind them as we did with the blog post itself," Moon writes. SmartBrief/SmartBlog on Social Media (11/19) Share:      Delivering a seamless experience across every channel Businesses must embrace that a customer's experience in one channel directly impacts the customer's willingness to engage in another. Learn how providing a seamless multichannel experience across all channels can be the key to improving the overall customer experience Social Shareable Cookie Monster stars in "Hunger Games" parody Cookie Monster stars in "The Hungry Games: Catching Fur," an educational parody of the "Hunger Games" series. A wigged Cookie Monster solves problems, fights off angry monkeys and "tickle fog," and eats an alarm clock. "Being strong heroine of entire franchise hard work," Cookie says. YouTube/"Sesame Street" (11/18) Share:      SmartQuote Too many of us spend hours crafting new content only to spend a few minutes promoting it on our social channels. This is a shotgun approach, and it represents a lost opportunity." -- Garrett Moon, founder of Todaymade, writing in SmartBrief's SmartBlog on Social Media Share:        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information