Ashton Kutcher, Wal-Mart go toe-to-toe on Twitter Wal-Mart got into a Twitter spat with Ashton Kutcher this week, with the actor bashing Wal-Mart for not paying its workers enough. Wal-Mart fired off repeated messages rebutting the celebrity's comments, but drew further criticism from some of Kutcher's 15 million Twitter followers. Salon (11/20)  | Decide eBook: Right Message, Right Customer
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 | The little-known network that drives a big slice of social commerce Facebook remains the world's top social-commerce hub, but the second-most-active site is a network most people have probably never heard of. Polyvore, a Pinterest clone that focuses on products that are available to buy, accounts for 20% of social-commerce traffic -- about a third as much as Facebook -- although Polyvore users typically spend more than four times as much on their purchases compared with Facebook users, John Koetsier writes. VentureBeat (11/20)  | Facebook's Referral Traffic Slips as Pinterest Gains Ground
Pinterest's share of social referrals to websites rose to 14% in Q3, while top social referral source, Facebook, appears to keep slipping. While Google+ remains important because of its potential to influence search results, it only generated about 1% of social referrals. 30% of Q3 social referrals were from mobile devices, double the previous year. Download RKG's Digital Marketing Report for more insights, analysis and charts on social media, mobile, search, display and more. |
 | Jennifer Lopez to star in Kohl's Twitter adventure Kohl's is sponsoring a Twitter campaign starring Jennifer Lopez in which fans tweet to choose, in real time, her route to the American Music Awards stage. Her choices and progress, after jumping through the sunroof of a limo stuck in traffic, will be featured in TV ads airing during the awards show. "I want people at their Thanksgiving dinner saying, 'Wow, did you see what Kohl's did?' " said Kohl's executive Michelle Gass. The New York Times (tiered subscription model) (11/20) BP is accused of hiring Facebook trolls Some users who posted negative comments on BP's Facebook page in the aftermath of an oil spill in the Gulf of Mexico in 2010 say they were subsequently harassed or threatened by online "trolls" they believe were hired by BP or by the oil giant's PR company. The nonprofit group Government Accountability Project is investigating the allegations, and federal officials reportedly have asked BP to do more to rein in trollish behavior on its Facebook page. Al Jazeera (11/20)  | Join a community that can help you grow your business
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 | Report: Social networks to reach 2 billion users by 2016 About 1.6 billion people will use social networks this year, up 14.2% from last year, according to eMarketer. That will increase to 2.33 billion people by 2017, with the fastest growth coming in developing markets such as India, Indonesia and Mexico, eMarketer says. eMarketer (11/19)  | Do you want to get even smarter?
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 | Social marketing for the penniless Social media marketing isn't just for brands with deep pockets, writes Clayburn Griffin. There are plenty of ways to build buzz for free, as long as you're focused and smart about how you allocate your limited resources. "If you can create social media success without a budget, then you should easily be able to knock it out of the park when you finally get one," Griffin writes. Social Media Explorer (11/20) | Researchers solve mystery of statue's twists and turns Curators at a British museum were baffled when a 3,800-year-old Egyptian statue repeatedly rotated to face away from visitors to the museum. Now, after months of study, they say they've figured out the problem -- not an ancient curse, but vibrations from footfalls and passing traffic. "With an object of such hard material on a glass shelf, the level of friction between the two materials is very low. It doesn't take a lot to make it move," engineer Steve Gosling says. Reuters (11/20) |  | We're always trying to think of new and interesting things to do that involve the consumer. Everything is so interactive these days that you have to find new ways to connect with who you want to connect with." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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