Unconventional Charitable Marketing, Top Mobile Brand Sites; Build a Super Social Media Team

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Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer November 15, 2013
Billboard Puts a Fresh Twist on a Niche Social Network Don’t Chase One Single Keyword—Even if Your Client Wants You To Teens Migrate to Social Spaces Beyond Facebook Unconventional Marketing Gets Attention for Charities CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites Building Your Super Social Media Team Billboard Puts a Fresh Twist on a Niche Social Network Katie Morse (Social Fresh) Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.   FULL ARTICLE Advertisement In search of an expert agency partner? PROMO’s Top Shops is the all-new online, searchable database of the Top 100 Promotional Marketing Agencies. Click here! Don’t Chase One Single Keyword—Even if Your Client Wants You To Ken Lyons (Search Engine Watch) This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.   FULL ARTICLE Teens Migrate to Social Spaces Beyond Facebook Parmy Olson (Forbes.com) Teens are moving away from Facebook in favor of other social sites, according to a study from GlobalWebIndex.   FULL ARTICLE Unconventional Marketing Gets Attention for Charities David Wallis (New York Times)   Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.   FULL ARTICLE CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites Greg Sterling (Marketing Land) The Search Agency has released a list of Fortune's Top 100 brands mobile sites, ranked by a number of criteria.   FULL ARTICLE Building Your Super Social Media Team By Jason Hahn This infographic lays out who should be doing what in your social media plan.   FULL ARTICLE	Advertisement Boosting Conversions & Revenue with Multichannel Email Marketing Nov 20 2013 @ 2:00 p.m. ET Email must be part of an integrated multichannel campaign to connect with today’s empowered customers. Learn new ways to create email campaigns that work in unison with your entire organization, and connect customer knowledge with marketing actions to deliver a better experience. Click here to learn more!   Related Whitepapers 7 Tips for Incorporating SMS to Your Marketing Efforts Instagram Guide 40 Must See Charts for Modern Marketers 10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-Ins) Global Digital Audience Report, April to June 2013 Sales Enablement: Fulfilling the Last Frontier of Marketing—Sales Alignment Managing the Social Media Mix Related Events Boosting Conversions & Revenue with Multichannel Email Marketing November 20, 2013 @ 2:00 p.m. ET Chief Marketer is now on GooglePlus where you'll find marketing tips, tricks and trends. Find Products and Services Search our site for Products and Services Advertisement Email & Mobile – Perfecting the Digital Marketing Mix Free Webinar On Demand This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience. Click here to discover more!
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