5 tips for capitalizing on Instagram ads

December 23, 2013 Issue Subscribe | View online 5 tips for capitalizing on Instagram ads By Drew Hubbard It's hard to provide a definitive do's and don'ts guide for this new visually rich ad option. But here are the basics to keep in mind. How Volvo Trucks outshined retailers during the holiday season By Mallory Russell Despite a plethora of great holiday campaigns from retailers and non-profits, the top campaign this past month was another brand stunt. Here's why people can't resist these videos. The secret word in social marketing With David Shing What does AOL's David Shing say will be the critical next step in social media marketing? Here's the new term you need to add to your vocabulary. Blog Posts Making It All Add Up: Measuring and Scaling for Success By Peter Crofut Our series thus far has focused on how brands can create and deploy effective advertising campaigns across multiple formats. With... Social Shopping: Making Target Awesome By Sara Flick Pinterest is flexing its social media muscle this holiday season. Revenue from Pinterest pins doubled on Black Friday and the... 4 Questions to Test Your Mobile Experience Mojo By Jeannie Walters Mobile is the new black. We are learning that more customers (your customers) are using mobile than ever before. Mobile apps help us... A 4-Step Guide to Turning Prospects into Customers By Nirmal Parikh Getting stuck when creating a marketing strategy can just mean you've lost sight of the "purpose" behind your goals. For demand... Digital Marketing and Women By Willie Pena On track to control more than $7 trillion in consumer spending by the year 2020, women have enormous buying clout and are the main... Cover Stories The best mobile campaigns of 2013 2014 will be the year of... 5 ways to impress your CMO The best social media campaigns of 2013 The best website redesigns of 2013 Latest Jobs Media Associate Account Manager, Digital Lead Generation Account Executive, Display Ad Sales Senior Digital Marketing Manager Senior Director or Vice President of Marketing More jobs >> Upcoming Summits iMedia Brand Summit Feb 9-12, 2014, Amelia Island, FL iMedia Content Summit March 2-5, 2014, Huntington Beach, CA iMedia Agency Summit May 4-7, 2014, Austin, TX Full calendar >> Resource Connection Silverpop    Premium Sponsor   Email Marketing and Service Providers Kenshoo Ad Serving & Operations Adventive Ad Serving & Operations More companies >>

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