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2013/12/02

Better, Faster, Quicker: How Big Data and Self-Service are Actualizing Next Generation Customer Experience - CUSTOMER

CUSTOMER : 12/02/2013 eNewsletter
 

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The turn from 2013 into 2014 will be significant for customer service organizations, technologies supporting them, and most importantly for millions of customers served. Commercial enterprise, government agency and even small and midsize businesses via the ubiquity of cloud, mobile and social capabilities all have opportunities to improve by acting upon the insights customer data can provide to help deliver more responsive customer service.
The cloud is changing how business is done, with software-as-a-service replacing many IT solutions that used to be done on-premise only a few years ago.
Competitive business is so much more than selling the right product at the right price. Today, there are too many vendors to choose from and customers rely on different resources to make buying decisions. If a company doesn't understand those resources or how the information is used to make that decision, they are likely not on the receiving end of the purchase dollars.
In the past, the rise of new contact center channels has often been somewhat gradual (at least by high-tech standards). This was the case with e-mail and many Web-based channels. (Think about how long Web chat has been around and the fact that it's only now becoming a very important customer contact channel.)

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