10 words that confuse advertising executives

January 8, 2014 Issue Subscribe | View online 10 words that confuse advertising executives By Andrew Ettinger As the marketing industry continues to rapidly change, so does the jargon. Here are 10 terms that often lead to misunderstandings. 6 ways to kill your mobile growth in 2014 By Ashley Eckel Although mobile engagement is growing faster than ever, consumers have high expectations for brands. Here's what you need to avoid in this ever-changing channel. The new currency for successful marketing With Justin Choi The days of the CTR and impressions are numbered. Here is the new currency marketers are using to judge true advertising success. Blog Posts The 3 Cs of Successful Content Marketing By Nate Holmes Content marketing is a powerful way to get your audience's attention and trust. It might seem difficult to get started but it's... iMedia Industry Update: Content in 2014 By Marti Funk As we step into 2014, I'd like to take this opportunity to thank our loyal readers and summit attendees for helping to make this... Top 5 Digital Marketing Predictions for 2014 By Merlyn Gordon There is a growing imperative for brands to deliver consistent customer experiences across all of... Cover Stories Unique company policies employees love 10 resolutions marketers must make for 2014 The top 10 holiday ad fails of 2013 21 marketing facts that will blow your mind 9 outrageous bribes received by agencies Latest Jobs Administrative Clerk Production Assistant Director of Marketing Senior Director or Vice President of Marketing Media Associate More jobs >> Upcoming Summits iMedia Brand Summit Feb 9-12, 2014, Amelia Island, FL iMedia Content Summit March 2-5, 2014, Huntington Beach, CA iMedia Agency Summit May 4-7, 2014, Austin, TX Full calendar >> Resource Connection Silverpop    Premium Sponsor   Email Marketing and Service Providers MindFlash International Inc. Social Media Monitoring Clever Girls Collective, Inc. Brand Marketing More companies >>

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