7Up Ten Puts Online Videos to the Test; Education is Roadblock to Big Data; Best and Worst 2013 Ads

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Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer January 03, 2014
Education is Major Roadblock to Big Data 3 Strategies for Tuning in to the Right Customer Feedback What You Need to Know About Content Creation in 2014 Five 2014 Social Media Advertising Trends Top Ad Execs Blast and Boast Over Best and Worst Ads of 2013 7Up Ten Puts Online Videos to the Test Education is Major Roadblock to Big Data (eMarketer) Lack of education is still the big nut to crack in greater adoption of Big Data by businesses. And executives indicate it will be years before Big Data’s usefulness is fully realized. Research found that a majority of U.S. business executives said their companies were not using Big Data because they needed more education on how it solves business problems.   FULL ARTICLE Advertisement Boosting Conversions & Revenue with Multichannel Email Marketing Free Webinar On Demand Email must be part of an integrated multichannel campaign to connect with today’s empowered customers. Learn new ways to create email campaigns that work in unison with your entire organization, and connect customer knowledge with marketing actions to deliver a better experience. Click here to discover more! 3 Strategies for Tuning in to the Right Customer Feedback Elaine Pofeldt (Forbes) With so, so many consumers commenting on social about brand experiences it’s hard to home in on the ones that truly count. Here are three strategies to help tune into the right messages and data on social media.   FULL ARTICLE What You Need to Know About Content Creation in 2014 Kerin Foster (Search Engine Watch) A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.   FULL ARTICLE Five 2014 Social Media Advertising Trends John Lee (Search Engine Watch) This New Year is certain to bring plenty of new opportunities for marketers in the social space, including advertising. This author outlines five trends to watch for on Twitter, Facebook, Google+ and other social channels.   FULL ARTICLE Top Ad Execs Blast and Boast Over Best and Worst Ads of 2013 Suzanne Vranica (WSJ) Here’s a roundup of some of the best and worst ads of the past year including those from Samsung, Activision, Intel, Sear’s and Google. Do you have a best or worst ad or marketing campaign to share? Let’s hear about it!   FULL ARTICLE 7Up Ten Puts Online Videos to the Test Andrew Adam Newman (NYT) A series of tongue-in-cheek videos featuring Chelsea Handler from the E! Network began yesterday as part of the Dr Pepper Snapple Groups work to promote its 10-calorie versions of its soft drink brands.   FULL ARTICLE	Advertisement Quickly find companies and resources that fit your marketing needs. The Chief Marketer Network Source Directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name and with the ability to contact them quickly and easily. Click here now!     Related Whitepapers Best Practices for Marketing Excellence & Operational Efficiency Establishing True Relationship with Your Customers Marketing's Role in Outperforming the Fortune 500 Facebook Graph Search POV Just How "Modern" is Your Marketing? Related Events Defining the Role of the CMO in the Age of the Empowered Customer FREE LIVE WEBINAR: JANUARY 22, 2014 @ 2:00 P.M. ET Find Products and Services NEW: Chief Marketer Network  Source Directory This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name. Advertisement Do you truly know your customer? Learn why data is still at the heart of customer engagement. Free Webinar On Demand Learn about innovative technologies, which enable today’s marketers to solve the struggle of obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it. Click here for more information!
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