eBook | Big Data: Real-Time Analytics and Opportunity Into Multiscreen Delivery

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eBook | Big Data: Real-Time Analytics and Opportunity Into Multiscreen Delivery Download your copy today! Pay TV’s future is being built on hybrid, bi-directional networks that provide an opportunity for service providers to get a deep look into the homes, lifestyles and purchasing habits of their customers. In turn, they're combining traditional broadcast and IP technologies that holds massive amounts of information – big data. The concept of using data science and analytics is well established in many businesses, but is gaining increasing traction in the pay-TV industry. More operators are collecting subscriber behavioral and usage data on a more holistic basis to address the needs of customers, create a "stickier" business, and lead to new and increased revenue generation. Download this free eBook now to learn: How to make sense of changing video consumption habits Approaches to securely leverage subscriber analytics The role that big data plays in subscriber marketing, retention, and content acquisition and negotiation Examples of how big data is being used in the pay-TV industry   By providing a deep dive on timely industry issues, Fierce eBooks are valuable educational tools. They are designed to be easily read online - but also are formatted so you can print them out and take them with you. Fierce eBooks are assembled like a magazine, read the whole thing cover-to-cover, or pick and choose the articles that interest you most. Either way, they're a great one-stop resource. Download your copy today! Sponsored by:

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