10 predictions for the future of TV

February 25, 2014 Issue Subscribe | View online 10 predictions for the future of TV By Zach Weiner Recent changes in consumer behavior and technology have major implications for TV's future. Here's how marketers can succeed in the landscape of tomorrow. What to measure: ROI or KPIs? By Rebecca Lieb Everything that's digital is measurable -- except when it isn't. Here's why you need to rethink how you're determining campaign effectiveness. 7 marketing facts you've taken for granted With Rishad Tobaccowala Marketing is still a massive growth industry, and recent changes prove it. Keep these developments in mind the next time you get discouraged. Blog Posts Why viewability isn't enough By Ariff Quli In 2013, unviewable ads and the wider issue of viewability were major talking points for the US Interactive Advertising Bureau ... Can't get no satisfaction? How to give and receive love at work. By Laetitia Smith You may argue that Valentine's Day is past its due date, that it's too soppy, too cliched, and so yesterday. Love it or hate it, if... Online Video and Mobile Access: Changing the Way We View and Value Content By Dan Roche Do you remember instances when your parents would refer to the technology, or the lack of, when they were growing up? You couldn't... Cover Stories The state of ad spending for 2014 3 ways to capitalize on moment marketing Essential daily habits of successful marketers Google's most useful tools for marketers 21 horrible (yet sexy) Valentine's Day marketing fails Latest Jobs Internet Affiliate Manager Social & Emerging Media Strategist Director User Acquisition Marketing - Mobile Senior Marketing Manager Director, Marketing More jobs >> Upcoming Summits iMedia Content Summit March 2-5, 2014, Huntington Beach, CA iMedia Canada Summit April 6-8, 2014, Montreal, QC iMedia Agency Summit May 4-7, 2014, Austin, TX Full calendar >> Resource Connection Media6degrees Ad Exchanges Critical Mass Web Development More companies >>

The email address for your subscription is ignoble.experiment@arconati.us. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 24461 Ridge Route, Suite 210, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Jason Haffar.