The 7 deadly sins of content marketing

February 27, 2014 Issue Subscribe | View online The 7 deadly sins of content marketing By David Zaleski So you want to get into the content game? Here are the amateur mistakes to avoid. 5 tips for succeeding with mobile native ads By Ash Kumar For publishers, there are many benefits to incorporating native advertising into an app. When exploring options, here's what you need to consider. How to convert YouTube viewers into subscribers By Teresa Caro Getting viewers to watch your YouTube content is a challenge, but getting them to subscribe to your channel is a whole different beast. Here are some tips to help you grow your base. The Digital Dispatch: DoubleVerify, Vivint, and DigitasLBi By iMedia Editors Rubicon Project announces a partnership with Dstillery, Jelli makes a new hire, and Criteo acquires Tedemis. Blog Posts Legolas, Get the LinkedIn Map By Tara Meehan Imagine you are Legolas, an Elf of the Woodland Realm, and you have just watched a close friend, Gandalf the Grey, fall into the... Radio Continues To Have A "Missing Link" To Listeners By Mark Edwards I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a... Simple is as Marketing Grows By Grant Johnson "If you can't explain it to a six-year-old, you don't understand it yourself," said Albert Einstein. We live in an over-communicated society... Cover Stories 7 ideas to drastically improve your digital marketing 10 predictions for the future of TV The state of ad spending for 2014 3 ways to capitalize on moment marketing Essential daily habits of successful marketers Latest Jobs Senior Marketing Coordinator Cross-Channel Marketing Manager Account Manager, Display Ad Sales Internet Affiliate Manager Social & Emerging Media Strategist More jobs >> Upcoming Summits iMedia Content Summit March 2-5, 2014, Huntington Beach, CA iMedia Canada Summit April 6-8, 2014, Montreal, QC iMedia Agency Summit May 4-7, 2014, Austin, TX Full calendar >> Resource Connection Media6degrees Ad Exchanges Critical Mass Web Development More companies >>

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