7 Commandments of Monetizing Mobile Search

Speaker: Steve Griffiths Vice President of Marketing and Product Strategy Ifbyphone Speaker: Andrew Miller President Your Search Advisor Moderator: Patrick Gorman Senior Editor Chief Marketer Network 7 Commandments of Monetizing Mobile Search April 9, 2014 | 2:00 p.m. ET BIA/Kelsey estimates that 75% of the U.S. will have a smartphone by 2016. This abundance of mobile devices is having a huge impact on B2C and B2B marketing, especially Pay-Per-Click advertising (PPC). Simply put: mobile search volumes are skyrocketing, and marketers can’t rely on the same old PPC and SEO strategies to optimize conversions and revenue from smartphone users. Join mobile search experts from Ifbyphone and Your Search Advisor as they outline 7 commandments for monetizing mobile search. Attendees of this webinar will learn: How to optimize mobile PPC in a post-AdWords Enhanced Campaigns world How to make the most of mobile click-to-call Best practices for conversion tracking and analytics Tips for A/B testing mobile PPC campaigns Better mobile search bidding strategies How to leverage display ads to optimize PPC campaigns The role of email nurturing in a mobile world You received this email because you have an existing business relationship with Chief Marketer, a division of Access Intelligence. Periodically, we will inform you of special shows, products and other offers that we believe you will find helpful in your business or career. To STOP receiving promotional e-mails from Chief Marketer, please click here. Chief Marketer | Access Intelligence | 10 Norden Place | Norwalk, CT 06855 | Privacy Statement