8 simple rules for success with mobile content

March 18, 2014 Issue Subscribe | View online 8 simple rules for success with mobile content By Michael Estrin The mobile revolution is well underway. But is your brand doing mobile the right way? Find out from the experts in the field. The metrics missteps to fix in 2014 By Anna Johansson Focusing on the wrong metrics can hurt you in the long run. Keep these eight basic rules in mind. Why marketers shouldn't overlook the value of Pinterest By Chris Marentis Almost any business can benefit from having an active presence on Pinterest. Here are some distinct opportunities that make this social network unique. SXSW hot topic: Can digital agencies become AORs? By David Zaleski iMedia uncovered many amazing insights at this year's SXSW, but one of the biggest was the fact that marketers are re-thinking what digital actually means. Here's the story. Blog Posts Why do Consumers "Kill" Brands via Social Media? By Adam Rossow We work with a lot of brands that put a great deal of time and effort into social, as do many of their customers. One thing that's... The most powerful driver of innovation By Marti Funk I'm still reeling from a great few days at SXSW, where I experienced some compelling brand activations from Oreo's Trending... iMedia on location: 11 surprising highlights from SXSW By Bethany Simpson The iMedia team went inside this year's SXSW to bring marketers the inside scoop. Here's... Cover Stories New social media mistakes we're making 9 Facebook hacks that will blow your mind The worst tech etiquette blunders to avoid 3 wearables marketers must follow 8 types of problem clients (and how to handle them) Latest Jobs Senior Marketing Coordinator Cross-Channel Marketing Manager Account Manager, Display Ad Sales Internet Affiliate Manager Social & Emerging Media Strategist More jobs >> Upcoming Summits iMedia Canada Summit April 6-8, 2014, Montreal, QC iMedia Agency Summit May 4-7, 2014, Austin, TX iMedia Entertainment Summit June 3, 2014, Los Angeles, CA Full calendar >> Resource Connection Growth Marketing Werks Media Planning & Buying BLiNQ Media Creative Services & Vendors More companies >>

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