Do you have a customer-centric strategy?

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Accanto Systems and the Customer-Driven Strategy By: Becky Bracken     Accanto Systems wants operators to re-imagine the way they relate to their customers. Let's face it: Not all customers are equally important to your business. Customer Quality of Experience (QoE) for mobile service providers is more than a simple data point to be collected and passed off to network managers. With solutions like Accanto Systems' real-time iCEM platform, QoE and customer service, assurance can become a smart strategy to employ network assets to optimize the experience of those customers who generate the most revenue across all facets of the business. How much revenue are you willing to lose this week? Do you have a strategy? How many customers can you afford to lose? Do you know how many VIPs have a bad QoE? As counter-intuitive as these questions may seem on their face, that's precisely what Accanto Systems' iCEM platform can tell you. That's significant because any long-term revenue strategy has to account for the reality that not all customers require the most fantastic level of service imaginable. Smart network asset management can't be about providing every single customer gold-standard service. It's about identifying those VIP, high-yield customers and ensuring they receive the best quality of service - no matter what. Continue reading this article in Pipeline... Download the full article in PDF format     For more information about iCEM (Intelligent Customer Experience Management) download the Datasheet.   Accanto Systems provides Customer Experience Management (CEM) and Network Analytics solutions to Service Providers. By analyzing network performance and customer satisfaction, Accanto's iCEM platform calculates the QoE (Quality of Experience) of all customers, identifying the business impact of the revenues that are lost, and costs that are gained through poor service. Accanto then provides recommendations to improve the QoE in order to achieve an optimized ROI for each customer segment. Headquartered in Lahti, Finland, Accanto Systems has 180 customers worldwide. Visit www.accantosystems.com for more information.

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