| Connecting & Collaborating | The problem with "friending" prospective employees Employers are trying to connect with job candidates on social networks, but that can reveal personal facts such as religion or marital status that employers are not legally allowed to ask about during hiring. "This is a really gray area right now. ... The employer may not even realize that he or she is discriminating," says University of Miami law professor Patricia Sanchez Abril. National Public Radio/All Tech Considered blog (4/11) | | Most Read by Marketing Decision Makers | | Marketing mistakes to avoid on Twitter Kellogg's struck out on Twitter when it called for users to retweet a message in order to help fight childhood hunger, and AT&T faced a backlash for advertising a smartphone while commemorating 9/11. These marketing mistakes underscore why social media efforts need to be carefully planned, writes Rachel Crandall. She also notes campaigns by Toyota and McDonald's that highlight the importance of anticipating users' response. SmartBrief/SmartBlog on Social Media (4/14) 7 tips to connect with customers using social video Social media videos are a strong brand-messaging tool, but marketers must go beyond posting to engage an audience, writes Melody King. Improving engagement requires marketers to include a call to action that can be shared, highlight customers who contribute to the conversation and use emotion to connect on a personal, authentic level. Use humor with caution because it is "more important to be real and to connect with your targets than to simply generate laughs," King advises. MarketingProfs (4/10) | Why a separate messaging app makes sense for Facebook Facebook's decision to separate its messaging features into a standalone application is a smart move, writes Lauren Hockenson. It will make Facebook's main app simpler so it consumes less mobile data, while making it easy to combine WhatsApp functions with Facebook's messaging service. "What we as users lose in the convenience of a single app, we gain in a smarter, more tailored experience," Hockenson writes. GigaOm (4/13) | Instagram is now out of this world Astronaut Steven Swanson has posted the first extraterrestrial selfie on Instagram. The image showing Swanson floating in the international space station's observatory is the latest in a series of buzz-generating social media posts by astronauts and space agencies. The Daily Dot (4/7) |  | Although interaction with customers is often viewed as a positive goal, you also have to remember that you don't get to edit your customer's opinions." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.